UG alertssocial media input

reportingagencies

databases

eyew

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s mat

eria

l photo, video(agency, own, UG

inte

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archive

links

geo

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h-up

UG comments

SMS

Basic Story Online. Tweet

Into Social Media for attention

Enhanced web

Repack for radio, TV ($)

Newspaper Other

“Big Fire Downtown”

“In Hotel Ambassador”

“Firemen’swork, live”

“Guests safeEvacuation”

“How it started”

“Full coverage”

NEWS FLOW: many sources, many outputs. Readers cooperate. Your brand owns the live news. Ads in all outputs

tweets

user to user

SOURCES

OUTPUT

CONTENT

The day after:

reactions, hows…Flicker,

YouTube to gather UGinfo

graphics

official sources

protagonists[fern

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