chubbies shorts @ hustle con - brand lovegasm

CREATING A BRAND LOVEGASM?

CREATING A BRAND LOVEGASM?

BY CHUBBIES

Our Story

Started from the bottom!Humble beginnings…

Humble continuings…

Channel   Community  (#  of  people)  

Facebook   860K  

Twi0er   95K  

Instagram   81K  

UGC  photos   ~1K/Wk  2011   2012   2013   2014E  

Revenue  

Humble continuings…

So How in the Heck Did We Do This?

(Ex  post  facto  rationalization)  

THE OUTLINE

1.  Create  a  Great  Product  2.  Relentlessly  Focus  on  Content  3.  Integrate  Your  Community  4.  Support  Your  Customers  5.  Be  Authentic  

#1:  GREAT  PRODUCT  

#2:  RELENTLESS  FOCUS  ON  CONTENT  

RELENTLESS  FOCUS  ON  CONTENT  

RELENTLESS  FOCUS  ON  CONTENT  

RELENTLESS  FOCUS  ON  CONTENT  

RELENTLESS  FOCUS  ON  CONTENT  

EVERYTHING  IS  CONTENT  

1)  Content  IS  the  brand  2)  People  share  content  3)  Content  serves  as  model  for  UGC  

WHY CONTEnt?

#3:  INTEGRATE  YOUR  COMMUNITY  

(Yes,  these  are  real  User-­‐Generated  photos  and  Yes,  our  customers  are  

friggin’  amazing)  

#4:  SUPPORT  YOUR  CUSTOMERS.  

A  DATE  WITH  MISS  TEXAS  

#5:  BE  AUTHENTIC  

Imagine  your  brand  as  a  person,            

Would  you  want  to  hang  out  with  him/her?  

YES.  

In-­‐Person  Experiences  

1.  Great  Product  2.  Relentless  Focus  on  Content  3.  Community  Integration  4.  Great  Customer  Support  5.  Authenticity  

IN  CLOSING