ONTHEGOSPORTS.COM.AU

ONTHEGO BRAND STYLE GUIDE

ONTHEGO BRAND STYLE GUIDE 1

INTRODUCTIONWHY ARE THESE GUIDELINES IMPORTANT?To ensure a successful and consistent ONTHEGO® brand, it is essential that all users adhere to these guidelines. The guidelines are intended to maintain the consistency of the ONTHEGO® brand and are to be used as a reference point to design brand consistent custom product for our client. The guidelines demonstrate the correct usage of the brand elements and provide thorough information to the implementation process.

USING THESE ARTWORK GUIDELINESThe core ONTHEGO® brand elements including logos, graphic elements and colours should not be altered in any way. The following guidelines cover the use of the above within the application of corporate collateral, marketing materials, artwork, and retail and custom garments.

While every attempt has been made to cover the basis for most applications, how to adapt these guidelines or new or emerging communications products will be systematically reviewed.

CORPORATE LOGO 2CORPORATE ICON 3ARTWORK + GARMENT LOGO 4ARTWORK + GARMENT ICON 5BRAND COLOURS 6MINIMUM CLEAR SPACE 7INCORRECT USE OF LOGO + ICON 8BRAND TYPOGRAPHY 9BRAND IDENTITY PROTECTION 10CORE COLOUR RANGE 11GARMENT CO-BRANDING 12GARMENT CO-BRANDING 13

CONTENTS

ONTHEGO BRAND STYLE GUIDE 2

ONTHEGO SPORTS Corporate Logo represents the company as the master brandmark in all a corporate contexts.

The OTG Corporate Logo includes the Registered Trademark symbol (®).

Where applicable use the ‘Primary’ Logo first, followed by ‘Secondary’.

The ‘Black’ and ‘Reverse’ logos are for use on coloured backgrounds or over images.

The ONTHEGO Brand Identity Package can be downloaded here.

CORPORATE LOGO

PRIMARY LOGO LOCKUP

SECONDARY BLACK REVERSE

ONTHEGO BRAND STYLE GUIDE 3

ONTHEGO SPORTS Corporate Icon represents the company as the secondary brandmark suitable corporate contexts.

The OTG Corporate Logo does not includes the Registered Trademark symbol (®).This is to ensure visual simplicity.

Where applicable use the ‘Primary’ Icon first.

The ‘Black’ and ‘Reverse’ Icon are for use on coloured backgrounds or over images.

The ONTHEGO Brand Identity Package can be downloaded here.

CORPORATE ICON

PRIMARY ICON LOCKUP

BLACK REVERSE

ONTHEGO BRAND STYLE GUIDE 4

ONTHEGO SPORTS Artwork + Garment Logo represents the company when a logo is required to co-brand custom products (e.g. sponsorship/partnership apparel), or used in visual material.

The OTG Artwork + Garment Logo does not includes the Registered Trademark symbol (®). This is to ensure visual simplicity.

Where applicable use the ‘Primary’ Logo first.

The ‘Black’ and ‘Reverse’ logos are for use on coloured backgrounds or over images.

The ONTHEGO Brand Identity Package can be downloaded here.

ARTWORK + GARMENT LOGO

PRIMARY LOGO LOCKUP

BLACK REVERSE

ONTHEGO BRAND STYLE GUIDE 5

ONTHEGO SPORTS Artwork + Garment Icon represents the company when a logo is required to co-brand custom products, or used in visual material.

The OTG Artwork + Garment Icon does not includes the Registered Trademark symbol (®). This is to ensure visual simplicity.

Where applicable use the ‘Primary’ Icon first.

The ‘Black’ and ‘Reverse’ logos are for use on coloured backgrounds or over images.

The OTG Artwork + Garment Icon can be used in a variety of colours according to its application. Approval must be given for using colours not specified in this guide.

The ONTHEGO Brand Identity Package can be downloaded here.

ARTWORK + GARMENT ICON

PRIMARY ICON LOCKUP

BLACK REVERSE

ONTHEGO BRAND STYLE GUIDE 6

CORPORATE COLOURSOur colour palette for our corporate brand identity has been created to ensure effective application across all corporate material.

These colours can be used across all collateral for both online and print based applications.

Our hero colour, OTG Green, is the default colour for our ONTHEGO Corporate brand identity, as seen in our master Logo + Icon.

ARTWORK + GARMENT BRANDING COLOURSOur colour palette used for branding our artwork + garments has been created to ensure effective application across the range of custom products.

Our hero colour, OTG Cool Grey, is the default colour for use in artwork + co-branding on garments.

OTG GREEN

CMYK 55 3 100 0 RGB 128 188 65 PMS 376 C HEX #81BC41

OTG GRAY

CMYK 0 0 0 80 RGB 88 89 91 PMS COOL GRAY 11 C HEX #58585B

BLACK

CMYK 0 0 0 100 RGB 0 0 0 PMS BLACK C HEX #000000

BLACK

CMYK 0 0 0 100 RGB 0 0 0 PMS BLACK C HEX #000000

WHITE

CMYK 0 0 0 0 RGB 225 225 225 PMS - HEX #FFFFFF

WHITE

CMYK 0 0 0 0 RGB 225 225 225 PMS - HEX #FFFFFF

BRAND COLOURS

ONTHEGO BRAND STYLE GUIDE 7

The ONTHEGO Logo and Icon must always meet minimum size and spacing guidelines. Under no circumstances is the logo to be obstructed by another logo, image or graphic element.

The clear space for the Logo is to be calculated by the vertical height of the ‘N’ in the Logo.

The clear space for the Icon is calculated by half the size of the Icon (50% proportionally).

The clear space for both Logo + Icon is to be applied evenly to all four sides.

MINIMUM CLEAR SPACE

ONTHEGO BRAND STYLE GUIDE 8

DO NOT use the ONTHEGO logo in any colours other that those specified in this guide.

DO NOT skew or rotate the ONTHEGO logo to any position other than specified.

DO NOT apply an outline to ONTHEGO logo. DO NOT apply an drop shadow effect to the ONTHEGO logo.

DO NOT skew or rotate the ONTHEGO icon to any position other than specified.

DO NOT apply an drop shadow effect to the ONTHEGO icon.

INCORRECT USE OF LOGO + ICON

ONTHEGO BRAND STYLE GUIDE 9

PRIMARY TYPEFACERoboto Condensed is ONTHEGO SPORTS primary type family and should be used whenever possible to communicate brand messages.

Roboto Condensed is a web safe font, appropriate for both screen and print applications.

Its is available in multiple weights and treatments - however its use should be limited to ‘Regular’ + ‘Bold‘.

Roboto Condensed ‘Bold’ in UPPERCASE should be used for all headings and sub-headings.

Roboto Condensed ‘Regular’ in Sentence Case should be used for all long copy.

Roboto Condensed can be downloaded here.

ALTERNATE TYPEFACEOn rare occasions when the primary typeface is unavailable the alternate type family Lato can be used.

BRAND TYPOGRAPHY

THIS IS ROBOTO CONDENSEDWHEN USED FOR HEADINGS + SUB-HEADINGS THE

TYPEFACE IS ‘BOLD’ AND UPPERCASE

LATOAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz123456789

TEXT CAN APPEAR ANY OF THE CORE BRAND COLOURS

The Roboto Condensed type family is appropriate for both web, screen and print applications. When used for long copy the typeface is ‘Regular’ and in Sentence Case.

Roboto Condensed has a variety of weights and treatments that can be used to provide emphasis. Body text should be in OTG Gray or Black.

ONTHEGO BRAND STYLE GUIDE 10

BRAND IDENTITY PROTECTIONOTG WORDMARKSONTHEGO SPORTS owns the wordmarks listed below. In all instances of written text the format of the wordmarks must be honoured - including the text case, space and any accompanying symbols.

• ONTHEGO®

• Every Day Matters®

• Products that move people®

• Customiz™

• ActivTek™

• AeroTek™

PARTNER APPROVALSPartners must submit a request for written approval to ONTHEGO® in relation to the following:

• All advertising and promotional materials, including, but not limited to, artwork, displays and copy;

• All display and publicised materials;

• All printed matter, for example cartons, containers, packaging, wrappers, labels, tape and printed material uses ONTHEGO® endeavour to provide written approval within 7 working days after obtainment of payment/ items.

OUR BRAND IN TEXTIn order to present consistendy in the representation of our brand in textual content the following guidelines must be honoured.

Acceptable formats for company name:

Unacceptable formats of company name:

TRADEMARKSThe ONTHEGO logo and icon, trademarks and wordmarks which are the property of ONTHEGO, for which ONTHEGO approval is required prior to their use.

REGISTERED TRADEMARK SYMBOLThe trademark symbol ® must always accompany the ONTHEGO Logo and Icon when used for corporate and marketing material.

The trademark symbol should always appear in the same colour that is allocated to the ONTHEGO Logo/Icon. The location of the ® symbol must not be adjusted or resized from the original logo lockup specified in this guide.

ONTHEGO SPORTS (Company name - Uppercase)

ONTHEGO Sports (Company name - Uppercase ‘ONTHEGO’)

ONTHEGO (Informal/second instance - Uppercase)

OTG (Shorthand - Uppercase)

ON THE GO SPORTS (DO NOT word spacing ‘ONTHEGO’)

On The Go (DO NOT use sentence case with word spacing)

ONTHEGO BRAND STYLE GUIDE 11

CORE COLOUR RANGE

YELLOW 109 124 144 151 1525173

1788 1797 1807

732

203

243

205 206

246 249258 2602 291297293VIOLET 2766

382376370363357

400 GRAY 11C BLACKRUBINE REDRHODAMINE

PURPLE BLUE 072 PROCESS BLUE

WHITE

The ONTHEGO® standard colour palette are the standard colour options for all of our products. These PANTONE colours are tried and tested for colour consistency and successful results in our sublimation process of colouring garments.

Where ever possible please design custom product artwork with these colours.

ONTHEGO BRAND STYLE GUIDE 12

GARMENT CO-BRANDING

POLO SHIRTS / LONG SLEEVE POLOS

HOODED SWEATSHIRTS JACKETS

TEE SHIRTS / LONG SLEEVE TEES SINGLETS

COMPRESSION TOP

ONTHEGO SPORTS reserves the right to co-brand all CustomizTM garments and products.

Co-branding is in the form of the ONTHEGO Icon on the front of the custom garment as illustrated here.

The Icon colour for garments is specified on page of this guide titled Artwork + Garment Icon, and Brand Colours.

ONTHEGO BRAND STYLE GUIDE 13

GARMENT CO-BRANDING

SHORTS

TRACKSUIT PANTS COMPRESSION TIGHTS

CORPORATE PANTS / SHORTS CYCLE JERSEY

CYCLE KNICKS

ONTHEGO SPORTS reserves the right to co-brand all CustomizTM garments and products.

Co-branding is in the form of the ONTHEGO Icon on the front of the custom garment as illustrated here.

The Icon colour for garments is specified on page of this guide titled Artwork + Garment Icon, and Brand Colours.

ONTHEGO BRAND STYLE GUIDE 14

QUESTIONS? CONTACT US

ONTHEGO HQ Unit 4B, 69-71 Darling St, Mitchell ACT 2601 Australia

PHONE +61 2 6251 3090

EMAIL INFO@ONTHEGOSPORTS.COM

MAIL TO GPO Box 693, Mitchell ACT 2911 Australia

ONTHEGOSPORTS.COM.AU