ciència uji tv: a multilingual videoblog to communicate science
Post on 01-Nov-2014
9.564 Views
Preview:
DESCRIPTION
TRANSCRIPT
Ciencia uji tvThe multilingual videoblog as an
opportunity before the new challenges of scientific communication: the case of
Ciència UJI TV Dr. Francisco Fernández Beltrán fbeltran@uji.es
Rosana Sanahuja Sanahuja sanahujr@uji.es
Lourdes Pascual Gargallo lpascual@uji.es
A NEW SETTING FOR THE PUBLIC
COMMUNICATION OF SCIENCEDramatic rise of the Internet (users & time)
Consolidation of the web 2.0
Expansion of the audio-visual content
The combination of both trends indicates that audiovisual formats are set to dominate the future of Internet communication (Marshall, 2012)
The present and the future
“Visual Networking Index” (Cisco, 2012):
2015 will be 3,000 million Internet users (40% population), with 3 devices with access to the Internet per person and an average bandwidth of 28 Mb/s
The video consumption will reach a million minutes per second, equivalent to 674 days.
Now 75% of consumers use audiovisual communication
Opening new communication routes
Spanish Foundation for Science and Technology (FECYT),
Network of Scientific Culture Units
The objective is not only to bring new knowledge closer, but also to make in an innovative way, so that it can be easily understood by all members of the public and, at the same time, be attractive and interesting.
Ciència UJI TV videoblog
Ciència UJI TV videoblog
Content: Scientific News, Science Diffusion and Training in Scientific Communication
Multilingual: Spanish, Catalan and English
Wordpress with WPML plugin
61 labels
Ciència UJI TV videoblog
Production system
2 journalists from the UCC+i in co-ordination with the rest of the Communication and Publication Service staff
6 technicians from the Audiovisual Production Unit and with a technician responsible for linguistic advice, translating the content into English and to supervise the texts in Catalan and Spanish.
Ciència UJI TV videoblog
For greater content visibility, the videoblog is link to
the Ciència UJI TV section on the Universitat Jaume I channel on YouTube.
Facebook and Twitter
Spanish platform SINC
Alphagalileo, the European agency
Universitat Jaume I’s own website.
Ciència UJI TV videoblog
From December 2011 to June 2012:
172 videos have been broadcast
66 correspond to the Spanish version
66, Catalan
38, English (60%)
Ciència UJI TV videoblog
Ciència UJI TV videoblog
Good practice proposal Audovisual production increases audience interaction by more than 38%. The number of interactions on social networks goes up from 7.7 to 10.66 for content depending on whether it is information alone or is accompanied by a video.
Interaction space is fundamentally that of social networks. The highest number of interaction, particularly comments, is on Facebook, followed by Twitter, way ahead of the videoblog itself, which barely receives comments.
Publishing in several languages increases the worldwide audience.
YouTube continues to be the preferred centre of access for audiovisual content. The majority of hits come from the YouTube channel, as the videos need to be available not only via the videoblog, but should be accessible from the main worldwide browser for audiovisual content.
The broadcasting of content has to be done via as many sites as possible in order to increase the audience. Simply publishing the audiovisual content on the blog alone is not enough, but should be supported by its publication on YouTube and its broadcasting via social network sites.
Thanks
http://blogs.uji.es/cienciatv/
top related