cipr conference - morning workshops

CHARTERED INSTITUTE OF PUBLIC RELATIONS

BUILDING OUR FUTURE

ANNUAL INTERNAL COMMUNICATION CONFERENCE 2013

In association with CIPR Inside

CHARTERED INSTITUTE OF PUBLIC RELATIONS

YOUR CAREER IN YOUR HANDS

COMMA PARTNERS WORKSHOP – 25 SEPTEMBER 2013

CHARTERED INSTITUTE OF PUBLIC RELATIONS

• Definitions

• A good day

• Your options

• Working environments

• Competencies

• Considerations

• Questions

AGENDA

CHARTERED INSTITUTE OF PUBLIC RELATIONS

DEFINITIONS WHAT IS A CAREER?

Career describes an individual’s journey through learning, work and other aspects of life

OPPORTUNITY

•Can you shape it?

•How can you prepare yourself for the future?

CHARTERED INSTITUTE OF PUBLIC RELATIONS

A GOOD DAY Think of a work day you really enjoyed..(2/3 minutes)

Why did it feel good?

Think about difference between good day itself and what you are good at?

How often do you have days like that?

Do you want them all to be like that or different?

..Now let’s think about your role

CHARTERED INSTITUTE OF PUBLIC RELATIONS

OPTIONS

CHARTERED INSTITUTE OF PUBLIC RELATIONS

:

CHARTERED INSTITUTE OF PUBLIC RELATIONS

Gravitas

Consulting & coaching

Innovation and creativity

Leader in design and adoption of vision and standards

Business focus

Cross functional experience

Measurement, research, analysis

Channel development

Stakeholder management, influencing

Professional development

Craft especially writing, design

Working with suppliers

Relationships & networks

Planning ability, making things happen

Channel in-puts, management

CHARTERED INSTITUTE OF PUBLIC RELATIONS

SUMMARY Your job – do you like it, or have you outgrown it?

What is the right role now, and later?

What competencies have you got, what is missing?

Are you seeking feedback regularly?

Do you need a buddy, a mentor, a coach?

Consider other factors for future: culture, commute, training, reward

Ask yourself about your family plans and how you will work

Are you networking enough, at all?

Are you reading and keeping in touch with the industry?

CHARTERED INSTITUTE OF PUBLIC RELATIONS

FINAL THOUGHTS You can influence your career direction

You can and should prepare - luck is what happens when preparation meets opportunity

No one way forward - vertical and horizontal moves are common

Roles vary enormously - no generic professional qualification

A moving feast – client-side, consultancy and interim

This is on-going - define and re-define as you grow professionally

Be proactive, be brave – your career, your choice

CHARTERED INSTITUTE OF PUBLIC RELATIONS

QUESTIONS

CHARTERED INSTITUTE OF PUBLIC RELATIONS

CUT THROUGH COMMUNICATION/

CLIFF ETTRIDGE PAUL D’WIT

THE TEAM MAKING SURE WHAT MATTERS GETS HEARD

CHARTERED INSTITUTE OF PUBLIC RELATIONS

GET FIRED!

CHARTERED INSTITUTE OF PUBLIC RELATIONS

CREATE POSITIVE DISRUPTION

CHARTERED INSTITUTE OF PUBLIC RELATIONS

LOOK FOR THE SIMPLE HUMAN TRUTH

CHARTERED INSTITUTE OF PUBLIC RELATIONS

IT’S NOT YOUR MESSAGE

CHARTERED INSTITUTE OF PUBLIC RELATIONS

TIME TO “WALK THE LINE”

CHARTERED INSTITUTE OF PUBLIC RELATIONS

EYES DOWN FOR A FULL HOUSE

CHARTERED INSTITUTE OF PUBLIC RELATIONS

THANK YOU. IDEAS BELIEVED. IDEAS DELIVERED.

Contact us: +44 (0) 207 842 3073/ cliffettridge@theteam.co.uk pauldwit@theteam.co.uk

CHARTERED INSTITUTE OF PUBLIC RELATIONS

Contact us: +44 (0) 20 7842 3000 ideas@theteam.co.uk 30 Park Street London, SE1 9EQ www.theteam.co.uk

©The Team Brand Communication Consultants Limited 2013. All rights reserved. The Team Brand Communication Consultants Limited is a limited liability company registered in England and Wales with registered number 01381015. Registered Office: 1st Floor, 30 Park Street, London, SE1 9EQ Please recycle responsibly

Ideas believed. Ideas delivered. THANK YOU.

IDEAS BELIEVED.

IDEAS DELIVERED.

CHARTERED INSTITUTE OF PUBLIC RELATIONS

CUT THROUGH COMMUNICATION

Questions

Creating communications that

engage:

A Seven Step Checklist

Jamie Pert, Senior Internal Communications

Consultant

About Newsweaver

Over 400 blue chip and

FTSE 100 organisations in

96 countries use

Newsweaver to help them

inform, engage and inspire

employees

We work with:

About Newsweaver

Step one: Set Objectives

Seven

Step

Checklist

Step one: Set Objectives

What is the business need?

How can communication help to accomplish it?

What do we need to communicate?

What action do we want people to take as a result?

What will success look like?

How will we measure success?

Step two: Analyse your

Audience

Seven

Step

Checklist

Step two: Analyse your Audience

Who do we need to communicate with?

Where are they based?

What languages do they speak?

What devices do they use?

Can they all access the same tools?

Different time zones and languages

What devices do they use?

Newsweaver Audience Device Type

Breakdown

Last 90 Days Last 30 Days

Communicating with Remote Workers

Step three: Choose your

channels

Seven

Step

Checklist

Step three: Choose your channels

Source: Melcrum Benchmarking

Data for Communicators 2011

Example: Combining video, email and intranet

Make it easy to move between channels

Step four: Craft your

communication

Seven

Step

Checklist

Crafting your communications

• What is your

objective?

• Who do you need to

communicate with?

• What channels will

you use to

communicate?

• Modify your message

to match each

channel

• Front-load content for

online

Think beyond the written word

Step five: Encourage

Engagement

Seven

Step

Checklist

Audience Segmentation – Cut out the clutter

Audience Segmentation – Cut out the clutter

Use a traffic light system for signalling

importance

Use comments to start conversations

Step six: Measure your

impact

Seven

Step

Checklist

Off the shelf tools…

Include social activity

Provide regular opportunities for feedback

Survey

Feedback

Survey

s Polls

Benchmarking statistics

Step seven: Share your

results

Seven

Step

Checklist

Share metrics with your organisation

Share reports with

stakeholders

Present results to those

leading the change

programme

Demonstrate business

benefits and reinforce

the value of Internal

Communications

Craft your communication

7

Set objectives

Insight & measurement

Share your results

Use a mix of channels

Analyse your audience

Get engagement

1

3

4

5

6

1 1

7

2

Seven

Step

Checklist

QUESTIO

NS?

THANK

YOU