city branding: pittsburg, california style guidelines
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Style Guide
Section 1: Introduction
Brand Overview
Section 2: The Pittsburg Logo
Slogan
Section 3: Acceptable Uses
Section 4: Unacceptable Uses
Section 5: Logo Adaptations
City of Pittsburg
Chamber of Commerce
Pescatore Plaza
Pittsburg Marina
Section 6: Marketing Materials
Business Papers
Brochure Covers
Print Ads
Banners
Flags
Wayfinding Signage
Historic District Signage
Interpretive Graphics
Vehicle Graphics
Plaza Paving
Website
Section 7: Contacts & Resources
1.1
1.2
2.1
2.6
3.1
4.1
5.1
5.2
5.3
5.4
5.5
6.1
6.2
6.3
6.4
6.5
6.6
6.7
6.8
6.9
6.10
6.11
6.12
7.1
0.1
Introduction
The City of Pittsburg, California has adopted a new official brand
identity system to help market the city as a viable destination
for visitors. The new brand will enhance economic growth of the
newly renovated Old Pittsburg and Marina areas and encourage
entrepreneurial efforts.
The City is committed to the consistent implementation of the new
brand identity throughout all applications. Civic, government and
business leaders are making great efforts to make Pittsburg a state of
the art community in which to live, work and play.
These guidelines assist with interpretation and application of the
Pittsburg brand identity to all forms of printed collateral, signage,
advertising, electronic media and other visual communications.
If, for some reason, there are questions unanswered or an application
arises that is not addressed in these guidelines, contact one of the
representatives located in the “Contacts & Resources” section of this
document.
1.1
Brand Overview
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1.2
The Pittsburg Logo 2.1
2.2
Pittsburg Logo
The logo was developed
to help establish a
brand identity for
Pittsburg, California.
It serves as a nucleus
around which all
graphic elements
revolve.
Its simple design and
vibrant color palette
subtly reflects the city
as a marina community
and its Italian heritage.
2.3
Clear Space
Clear space around all
parts of the logo (in all
formats) shall be equal
to the height of the
letter “P” in “Pittsburg”
of the Pittsburg logo
type.
Under no circumstances
shall any secondary
graphic or border
invade the Pittsburg
logo clear space.
It is acceptable to
apply the logo over
images, patterns and
watermarks as long as
all parts of the logo are
clearly legible.
2.4Orange
PMS 144Purple
PMS 669Blue
PMS 632Beige
PMS 7402
Color Palette
The Standard colors
that are used in the
Pittsburg brand graphics
consist of four Pantone
formulas: Orange PMS
144, Purple PMS 669,
Blue PMS 632 and Beige
PMS 7402.
2.5
Secondary Fonts
The Secondary fonts
are used to support the
Pittsburg logotype. It is
intended for use in all
visual communications
such as secondary
identities, sign
wayfinding, printed
collateral and electronic
media.
For most applications,
the Goudy Old Style
font family will be
used, but it is strongly
recommended that all
wayfinding messaging
(directional signage) use
Myriad Pro Semibold.
HTML text will use
Times Roman.
Goudy Old Style Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Goudy Old Style Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Goudy Old Style Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Myriad Pro Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Times Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
2.6
Slogan
The slogan “La Dolce
Vita” literally means
“The Good Life” in
Italian. It is intended to
be used in marketing
materials to promote
a desirable lifestyle in
Pittsburg. While it isn’t
required to be placed
immediately next to the
Pittsburg logo, it should
never occur without
the logo being within a
visual proximity.
Acceptable Uses 3.1
3.2
Acceptable Uses
The logo may be applied
against any of the four
standard colors in the
following arrangements:
A) “Pittsburg” is
reversed in white and
“California” is Standard
Beige.
B) “Pittsburg” is
reversed in white and
“California” is Standard
Purple.
C) “Pittsburg” is
reversed in white,
“California” is Standard
Orange and the shield
outline is Standard Blue.
D) “Pittsburg” is
Standard Purple and
“California” is Standard
Orange.
A B
C D
3.3
Acceptable Uses (cont)
A) The logo may
be applied over
photographic images
as long as it is clearly
legible.
B/C) One or two color
background band in any
of the Standard colors
is permissible as long as
the combination obeys
all color rules.
D) The logo may
be applied over
photographic band
as long as it is clearly
legible.
A B
C D
3.4
Acceptable Uses (cont)
The word “Pittsburg”
may receive a drop
shadow when applied to
a Standard Blue, Orange
or Purple background.
When applied to a
Standard Blue or
Orange background, the
drop shadow shall be
Standard Purple. When
applied to a Standard
Purple background, the
drop shadow shall be
Standard Blue.
3.5
Acceptable Uses (cont)
For single color
applications, the logo
may be reproduced in
screened versions of
Standard Orange, Blue
or Purple onto a white
background.
3.6
Acceptable Uses (cont)
The logo graphic (A)
or logo type (B) may
appear independently as
long as its counterpart
appears at least once
somewhere on the same
application.
C/D/E) A white logo
type may be applied
onto a Standard Blue,
Purple or Orange
background as long as
its counterpart appears
at least once somewhere
on the same application.
F) A Standard Purple
logo type may be
applied onto a Standard
Beige background as
long as its counterpart
appears at least once
somewhere on the same
application.
A
C D
E F
B
3.7
Acceptable Uses (cont)
A) For black and white
applications against
a white background,
the logo may include
screened tints. The logo
type shall remain 100%
black.
B) For black and white
applications against
a black background,
the logo may include
screened tints against
a white field within the
shield. The logo type
shall be reversed in
100% white.
A
B
Unacceptable Uses 4.1
4.2
Unacceptable Uses
A) The logo may not
appear against any solid
background color other
than one of the four
Standard colors.
B) When the logo
appears against a
photographic image, all
parts of the logo must
be of legible contrast.
C) Black and white or
single color versions
of the logo must never
appear over colored
backgrounds with the
exception of Standard
Purple over Standard
Beige.
A
C
B
4.3
Unacceptable Uses (cont)
A) The orientation of
the Standard colors may
never be rearranged.
B) The logo may not be
stretched, skewed or
distorted.
C) The relationship
between components
of the logo may not be
changed in proportion. A
C
B
Logo Adaptations 5.1
5.2
Logo Adaptations City of Pittsburg
A) Vertical format
B) Horizontal format
C) City vehicle format.
The logo graphic must
appear at least once
within the same visible
face.
All usage rules for the
Pittsburg logo apply.
A
C
B
5.3
Logo Adaptations Chamber of Commerce
All usage rules for the
Pittsburg logo apply.
Chamber of Commerce
5.4
Logo Adaptations Pescatore Plaza
All usage rules for the
Pittsburg logo apply.
5.5
Logo Adaptations Pittsburg Marina
All usage rules for the
Pittsburg logo apply.
Marketing Materials 6.1
6.2
Business Papers
6.3
Brochures
6.4
Print Ads
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Drop Anchor!
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Home
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is Where the Boat is
6.5
Banners
6.6
Flags
6.7
Wayfinding Signage
6.8
Historic District Signage
6.9
InterpretiveGraphics
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6.10
Vehicle Graphics
6.11
Plaza Paving
6.12
Website
Welcome!The only place better to visit than Ptttsburg, California is the Ptttsburg, California website. Although the town of Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, eros.
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Pittsburg – La Dolce Vita!Living in Pittsbug is regarded by its residence as “la dolce vita”which means “the sweet life”. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis.
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What’s Newat Pittsburg?
Take aVirtual Tour
Business Opportunities
Search:
Pick Your Season
Home Chamber Government Things To Do and See Event Calendar Area Map Resources
Things To Do and SeeThe only place better to visit than Ptttsburg, California is the Ptttsburg, California website. Although the town of Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero.
Annual Vintage Care ShowPharetra posuere sapien. Nam consectetuer. Sed alim, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fertum bibendum enim nibh eget ipsum. Donec porttitoula eu dolor. Maecenas vitae nulla consequat
libero cursus.
Marina CruisesVivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod lamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae
What’s Newat Pittsburg?
Take aVirtual Tour
Business Opportunities
Search:
Pick Your Season
Things To Do and See
Contacts & Resources 7.1
7.2
Contacts
Contact Name 1
Title:
Department:
Phone Number:
Fax Number:
Email:
Contact Name 2
Title:
Department:
Phone Number:
Fax Number:
Email:
Contact Name 3
Title:
Department:
Phone Number:
Fax Number:
Email:
Contact Name 4
Title:
Department:
Phone Number:
Fax Number:
Email:
7.3
Resources
The following websites offer helpful information regarding theory,
design, fabrication and implementation of sign systems.
SEGD (Society for Environmental Graphic Design)
www.segd.org
AIGA (American Institute of Graphic Arts)
www.aiga.org
The Wayfinding Place
www.thewayfindingplace.com
IFMA (International Facility Manager’s Association)
www.ifma.org
Destination Development, Inc.
www.destinationdevelopment.com
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