clang sitestat integration

Amsterdam, 24 November 2009

Integrating online marketing with web analytics

Business benefits

• Single view of e-mails sent and recipient behaviour

• Advanced targeting based on behavioural data

• Higher campaign conversion

Sitestat RING™

“Integrations will only be regularly used by people if they

are very accessible and straightforward to use.”

Michiel Berger, Chief Innovations Nedstat

RING™ applications

Performance management

Merchandising / Site Search

Content managementVideo services

E-mail marketing

Multivariate Testing

User experience

SEM/SEO

Affiliate marketingDisplay advertising

CRM

Data collection

The concept

Integrating e-mail marketing with web analytics

E-mail Landing ConversionBrowsing

The email-remail concept

Left website

E-mail Landing ConversionBrowsing

The email-remail concept

Left website

E-mail Landing ConversionBrowsing

Re-mail Landing ConversionBrowsing

The email-remail concept

In practice

Integrating e-mail marketing with web analytics

Step 1 - Define settings in Clang

Step 2 - View e-mail results in Sitestat

Step 3 - View recipient behaviour on-site

Step 4 - Setup re-mailing

Steps 5 and 6 - Select mail, funnel and segment

Steps 7 and 8 - Set target group and transfer

Step 9 - Select target group for re-mailing…

… use in profile or add to campaign

Step 10 - View impact of the re-mailing

More info

E-VillageAmersfoortseweg 10e

3705 GJ ZeistThe Netherlands

030 698 80 80welkom@e-village.nl