clara descals - career summary
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Career summary
HUMAN BEHAVIOUR.REAL NEEDS.
How many objects do you use per day? Which one is your favourite? Why?
I am intrigued by observing how people interact with objects differently. It could be because of the functionality with the object or even its features, any reason to ratify why we choose on object over another.
What motivates me? Making people’s life easier.
When I identify a problem, I wonder as to the cause of it. Working with a cross-functional team and starting a new research is always exciting, thinking about the problem, about people, creating new ideas, trying them, failing and going beyond the solution.
I strive to build on my successes and learn from failure.
OUR EVERYDAY OBJECTS.
claradescals@gmail.com
+44 (0)777 9285585
London, UK
CONTACT
ABOUT
Clara DescalsBorn in Valencia, Spain
EDUCATION
Courses of industrial design At Universitat Politècnica de València, Spain. 2008
Product Management At General assembly London, UK. 2015
Master in design, management and product development At Universitat Politècnica de València, Spain. 2004
Industrial engineering degree, technical mechanical At Universitat Politècnica de València, Spain. 2003
Illustrator - Photoshop - Indesign
Cinema 4D - Rhino 3D
Solidworks- Cosmoswork
Autocad - Bentley microstation
Branding
Design reserch
Design thinking
Concept definition
3D development
Prototyping (including 3D print)
Materials
Processes and manufacturing
Process management
Beyond a professional career it is about passion of creating and working on human-centered products that cover our neeeds. From a technical background to be involved in the whole design process, very keen on working on design thinking.
TOOLS
KNOWLEDGE
MORE INFORMATION
Native Spanish and Catalan speaker. Fluent in English. Learning Portuguesse.
Management and development course – 2005, Universitat de la Florida, Valencia
Qualified teacher status (CAP) – 2006, Universitat Politecnica de Valencia
Experimental drawing and painting course – Morley College, London 2014. Next exhibition to be confirmed. 2017.
Volunteer at Oxfam and Crisis in London Volunteer at Help refugees in Calais, France
AS FREELANCE
The future of the kitchen Solo project London, UK Present
General Assembly Digital product London, UK February 2015
Movil Republic Mobile phone franchise Brand implementation Valencia, Spain. 2014
Novaula Learning centre Brand design Valencia, Spain. 2011
Transport for London Goverment transport system Project manager suport/ Design adviser. NPL London, UK. 01.2013 – 12.2016
Harkess-Ord Branding implementation Signage designer London, UK. 04.2011 – 10.2012
Acierta Product Team Design consultancy Product design engineer Valencia, Spain. 09.2007 – 07.2010
Raloe Mediterraneo Bespoke lifts and elevators Design Engineer Valencia, Spain. 04.2005 – 09.2007
PROFESSIONAL EXPERIENCE
Unable to show materials as the content is private and confidential.
THE STATE OF INTERNAL DOCUMENTATION
H&S* MAINTENANCEDOCUMENTATION
MANAGEMENT SYSTEM DEPARTMENT
NE
W P
RO
TOC
OL
How it works
Fill up request form
Approval
DenyFORM
Engineer &Technical authors
Adobe CreativeCloud andBentley microstation
Designers Final product
We designed the communicationguide
Work on the documentation
Style guide Layouts
NEWINTRANET LIBRARY
*H&S- Health, Safety and Environment
WHAT HAS BEEN ACHIEVED?Over 4,000 documents created and delivered.
Currently, there are 10 asset areas working under the same procedure within the same style guide for delivering quick access to our product for the maintenance of our transport.
DESIGN ADVISER AND PUBLISHER FOR INTERNAL DOCUMENTATION
PROJECT MANAGER SUPPORT
Transport for London
Participated on the development of the internal style guide for the maintenance document control at Transport for London. Helped to elaborate an internal users protocol for request, deliver and search documentation.
Elaine is 41 from Singapore.She works as a project manager in finance.
She is married with one kid.
DAILY PLANNER
18.69 milion of visitors*
LONDON, SECOND CITY MOST VISITED OF THE WORLD*
Visitor spent in London more than $19 billion
PRODUCT MANAGEMENTSolo project
DATABASE MVP
* MasterCard’s latest Global Destination Cities Index 2015
ExperienceLondon
HOW MANY DAYSARE YOU STAYING?
enter postcode or area
DO YOU KNOW YOUR POSTCODE?
Tower ofLondon
CoventGarden
BuckinhamPalace
TowerBridge
StPaul’s
BritishMuseum
BigBen
HydePark
CamdenMarket
TOP PLACES TO VISIT
Show routes per day
TOP PLACES TO VISIT
SIGN UP
PLEASE SIGN UPTO DOWNLOADTHE ROUTES THANK YOU
DAILY PLANNER
HOW ITWORKS?
WHY?
INTRODUCE:
RESULT:
Days staying04
Where staying
Places to visit
Routes per day
Feedback and tipsfrom other users
Optimise yourtime and enjoythe city
Help visitor to do not get lost in the city.They don’t want to carry maps (especially in rainy days).Technology is now very accesible to everybody.
Let’s help tourist to get a great experience and enjoy the big city.
Why do not help them to discover the gems? I saw people carring maps and travel guide books to look for places; when it’s raining this is not a great experience.
WHAT’S COOKING? WHERE DO BUY YOUR GROCERIES ?
DO YOU PREFER TO GO OUT FOR DINNER?
HOW DO YOU PREPARE YOUR MEAILS?
DO YOU KNOW HOW TO DO IT?
DO YOU ENJOY COOKING?
DO YOU LIKE SHARING YOUR COOKING SKILLS?
ARE YOU HUNGRY?
PRODUCT INNOVATIONWORK IN PROGRESS
CURRENTLY WORKING ON A PROJECT FOR THE FUTURE OF OUR KITCHEN.BASED ON THE FACT OF URBAN POPULATION GROWTH, HEALTH AND COMMUNICATION.
Solo project
BRANDING IMPLEMENTATION
Client:
PRODUCT DESIGN AND DEVELOPMENT, WORLDWIDE
SIGNAGE DESIGNER
BRIEF
Norwegian oil company Statoil new brand identity designed by Scandinavian Design group.
PROJECT: SIGNAGE DESIGN AND BRANDING IMPLEMENTATION FOR THEIR OFFICES WORLDWIDE
New product based on the new brand and consisteng with the site markers alread designed and produced
Faceted façade showing a bit of light
Asymmetry
The northern lights glow and reflection
Gadgets shape
INSPIRA-TION
FREE STANDING FOR THE HEADQUARTER
DIRECTIONAL SIGNAGE
Interchangeable slats with hidden
magnets as fixings
PROTOTYPES
Concept 1
Concept 3
Concept 2
Testing product and installation at Statoil offices
FINAL PRODUCT
Client:
PRODUCT DEVELOPMENT, BARCELONA
TRAFFIC LIGHTTRANSPORT SOLUTIONPRODUCT DESIGN ENGINEER
Main reasons to create a new product were to reduce pieces and time of maintenance in the street, and change light system to LED
BRIEF
• LED light system• Light efficiency• Lower cost
manufacturing by reducing pieces
• Easy assembly• Low maintenance
cost at disassembly
REQUIREMENTS
INSPIRATIONPROJECT: TRAFFIC LIGHT DESIGN AND DEVELOPMENT OF TRAFFIC LIGHT FOR A COMPETITION IN BARCELONA
Casa Batlló
Street lamp
Sound system, CD player - shape Spot light
Speakers
3D DEVELOP-MENT
Standard post asssembly
LED light system
Front piece
Rear piece
Aditional post
Software: SolidWorks
Testing product at our client’s
workshop
Testing time spent on changing a lamp at the workshop
Epoxy prototype, SLA process
Injection moulding prototype
BUS STOP POSTTRANSPORT SOLUTION
PRODUCT DEVELOPMENT, BARCELONA
Client:
PRODUCT DESIGN ENGINEER
Main reasons to create a new product were to reduce pieces and time of maintenance in the street, and change light system to LED
BRIEF
PROJECT: TRAFFIC LIGHT DESIGN AND DEVELOPMENT OF A BUS STOP COLUMN INTEGRATING A LED DISPLAY
INSPIRATION
Urban furniture
Projection, architecture
Shape, architecture
Asymmetry
Exploded viewin SolidWorks
Aluminium
top for screen
LED screen
Stain stell
top column
Stain steel post structure
LED light system
Post structure
Top structure
Testing product in Atocha Station, Madrid
Testing time spent on changing a lamp at the workshop
CLIENTS
Jaime HayonSONSEstablished
Great Britain
I worked with a wide range of clients in my previous jobs and as a freelance.
As a product developer I have worked with designers such as Jaime Hayon to build products for Established & Sons as well as Bisazza.
One of our main clients in my last job in Valencia was Etragroup, for which I designed and worked on the development of a few products from the traffic light, bus stop column, bus vending machine and card reader.
SOLO PROJECTS
Some of the logos I have been designed since I started as a solo designer.
There have been a few projects where I collaborated with the client in their corporate signage design such projects for ‘Cuida(t)’ and ‘Un Vinet?’.
Physiotherapist clinic Corporate design
Stylist Logo design
Acupuncture clinic Logo design
Records company Logo design
Djs company Logo design
Wine cellar Corporate design
Learning centre Corporate design
Buildings manager Corporate design
BRAND COLLECTION
Thank you
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