class 2 innovation in the age of design
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innovation in the age of design
Thursday, February 18, 2010
what is the most famous innovation over
the last few years?
Thursday, February 18, 2010
Thursday, February 18, 2010
since 2007...
21,170,000 iPhones
2,000,000,000 apps
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99.4% appsfor iPhones
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game changer
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zero
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30%
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375% annual growthfrom 2008 to 2009
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There are many better phones. But none of
them copied its success.
Why?
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140,000
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Thursday, February 18, 2010
what is the secrete of its success?
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it is NOT a phone
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multiple meanings
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from things to actions
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what did Apple design?
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perfect incompleteness
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social heterogeneity
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deep changes in the
economy
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CFO of the year
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CFO magazine
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1998 - Scott Sullivan
WorldCom
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1999 - Andrew Fastow
Enron
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2000 - Mark Swartz
Tyco
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sponsor Arthur Andersen
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ethical issue?
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shifts in the economy
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from industrial economy
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to knowledge economy
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making the same stuff better and cheaper is not enough
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access to capital market is not as important
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Thursday, February 18, 2010
what kind of ideas?
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TV series
Movie
On-line game
Trading card
GameBoy pack
Toys
Yu-Gi-Oh Economy
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more than just cards
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connections create unique experiences
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knowledge economy
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things actionsThursday, February 18, 2010
possession experienceThursday, February 18, 2010
single meaning
multiple meanings
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OR AND
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foreground background
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noun verb
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2 + 2 = 4
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2 x 2 = 4
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when rule changes
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everything changes
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even if they look familiar
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Starbucks vs.
Dunkin’ Donuts
What are you selling?
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All bags are not created equal!
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Mon Blancvs.BicThere is Mont
BlancThursday, February 18, 2010
and the rest...
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reduction of
variance
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creation of variance
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tyranny of
OR
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Blue Ocean
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Thursday, February 18, 2010
Red Mango
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Thursday, February 18, 2010
design as noun vs. verb
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Thursday, February 18, 2010
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