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Creator of Botanical Beauty®
® Yves Rocher Registered Trademark
y v e s - r o c h e r . c o m
ACCESS AND BENEFIT SHARING
CLAUDE FROMAGEOT
Mainstreaming Biodiversity: Innovative Opportunities for Business
October 13, 2014
00/00/2013 y v e s - r o c h e r . c o m 2 Présentation Marketing Produits
LA GACILLY OUR FOUNDING EXPERIENCE
00/00/2013 y v e s - r o c h e r . c o m 3 Présentation Marketing Produits
Concrete example of sustainability
Botanist, harvester, manufacturer and distributor
LA GACILLY
In 8 months of 2014, humanity exhausted nature’s budget for the year and went into ecological overshoot
Source : ONG Global Footprint Network Report 2014
2014 19 August
1970 31st December
2000 1stNovember
EARTH OVERSHOOT
DAY
Source : UEBT Biodiversity Barometer (2014) – 13 000 consumers
94% of Chinese Consumers heard about biodiversity
GROWING AWARENESS
BIODIVERSITY
00/00/2013 y v e s - r o c h e r . c o m 6 Présentation Marketing Produits
ACCESS AND BENEFIT SHARING IN COSMETIC INDUSTRY
00/00/2013 y v e s - r o c h e r . c o m 7 Présentation Marketing Produits
NAGOYA PROTOCOL CHALLENGES
00/00/2013 y v e s - r o c h e r . c o m 8 Présentation Marketing Produits
BIODIVERSITY PROTECTION
COMMITMENT
Creator of Botanical Beauty®
® Yves Rocher Registered Trademark
y v e s - r o c h e r . c o m
ACCESS AND BENEFIT SHARING
CLAUDE FROMAGEOT
THANK YOU
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