clearpreso client scrazzl

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Kate…

Her Job

An important part of her job is to find ways to engage scientists and

market the products that her company produces..

Her Job

An important part of her job is to find ways to engage scientists and

market the products that her company produces..

Buy

Me

Her Job

An important part of her job is to find ways to engage scientists and

market the products that her company produces..

Buy

Me

Buy

Me Her Job

An important part of her job is to find ways to engage scientists and

market the products that her company produces..

Buy

Me

Buy

Me Buy

Me

Her Job

Sell to

Tom

Sell to

Tom

Success in Kate’s job is reflected in the bottom line of her organisation..

Kate’s Boss

3 reasons why Tom chooses

a product…

At scrazzl we are interested in why scientists choose to buy certain

products…

1 Evidence

1 2 Evidence Friends

1 2 3 Evidence Friends Easy to

find

1 2 3 Evidence Friends Easy to

find

Where?

Right here

Products are mentioned in the materials and method sections of many

papers. A reference of a product in a publication is a powerful validation

for a scientist…

1 2 3 Evidence Friends Easy to

find

Thumbs up…

1 2 3 Evidence Friends Easy to

find

Products that are easy to find are more likely to be purchased by Tom…

Brand recognition and market visibility are key…

Products that are difficult to find often go unnoticed by scientists..

How scrazzl

helps…

For now… Scrazzl are fine tuning their software

so these slides are off limits

David Kavanagh, Ph.D. Paul Phillips, M.Sc.

Team

E: david.kavanagh@scrazzl.com

T: +353 (0) 1 4429454

Twitter: @scrazzl

www.scrazzl.com

Questions?