clearpreso client scrazzl
Post on 19-Sep-2014
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This presentation was designed to be delivered live. To help you
understand the content we have added these notes…
Kate…
Her Job
An important part of her job is to find ways to engage scientists and
market the products that her company produces..
Her Job
An important part of her job is to find ways to engage scientists and
market the products that her company produces..
Buy
Me
Her Job
An important part of her job is to find ways to engage scientists and
market the products that her company produces..
Buy
Me
Buy
Me Her Job
An important part of her job is to find ways to engage scientists and
market the products that her company produces..
Buy
Me
Buy
Me Buy
Me
Her Job
Sell to
Tom
Sell to
Tom
Success in Kate’s job is reflected in the bottom line of her organisation..
Kate’s Boss
3 reasons why Tom chooses
a product…
At scrazzl we are interested in why scientists choose to buy certain
products…
1 Evidence
1 2 Evidence Friends
1 2 3 Evidence Friends Easy to
find
1 2 3 Evidence Friends Easy to
find
Where?
Right here
Products are mentioned in the materials and method sections of many
papers. A reference of a product in a publication is a powerful validation
for a scientist…
1 2 3 Evidence Friends Easy to
find
Thumbs up…
1 2 3 Evidence Friends Easy to
find
Products that are easy to find are more likely to be purchased by Tom…
Brand recognition and market visibility are key…
Products that are difficult to find often go unnoticed by scientists..
How scrazzl
helps…
For now… Scrazzl are fine tuning their software
so these slides are off limits
David Kavanagh, Ph.D. Paul Phillips, M.Sc.
Team
