Download - Clearpreso client Scrazzl
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This presentation was designed to be delivered live. To help you
understand the content we have added these notes…
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Kate…
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Her Job
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An important part of her job is to find ways to engage scientists and
market the products that her company produces..
Her Job
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An important part of her job is to find ways to engage scientists and
market the products that her company produces..
Buy
Me
Her Job
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An important part of her job is to find ways to engage scientists and
market the products that her company produces..
Buy
Me
Buy
Me Her Job
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An important part of her job is to find ways to engage scientists and
market the products that her company produces..
Buy
Me
Buy
Me Buy
Me
Her Job
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Sell to
Tom
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Sell to
Tom
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Success in Kate’s job is reflected in the bottom line of her organisation..
Kate’s Boss
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3 reasons why Tom chooses
a product…
At scrazzl we are interested in why scientists choose to buy certain
products…
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1 Evidence
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1 2 Evidence Friends
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1 2 3 Evidence Friends Easy to
find
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1 2 3 Evidence Friends Easy to
find
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Where?
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Right here
Products are mentioned in the materials and method sections of many
papers. A reference of a product in a publication is a powerful validation
for a scientist…
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1 2 3 Evidence Friends Easy to
find
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Thumbs up…
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1 2 3 Evidence Friends Easy to
find
Products that are easy to find are more likely to be purchased by Tom…
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Brand recognition and market visibility are key…
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Products that are difficult to find often go unnoticed by scientists..
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How scrazzl
helps…
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For now… Scrazzl are fine tuning their software
so these slides are off limits
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David Kavanagh, Ph.D. Paul Phillips, M.Sc.
Team