cleverwood friday session - web copywriting: between content creation and usability

Community animation

Twitter opportunities

Case Study mobile app

Monitoring Social media

Geo-localization

Innovative mash-ups

Scrum : tips & tricks

Career mgt 2.0

Basecamp

Webwriting

DYNAMIC INSOURCINGFRIDAY SESSIONS

Today’s session

Marina Aubert

Presenting

“ Web copywriting:

between content

creation and usability

”

COPYWRITING?

WEB COPYWRITING?

1. WEB CONTENT

Create customized content

Corporate Content

Database Content

Emailing & Newsletters

2. WEB CONTENT MANAGEMENT

Provide proper information

Information Architecture

Mindmap & SEO keywords

SEO keywords monitoring

Content Strategy

3. WEB CONTENT OPTIMIZATION

Create conversion funnels… or Usability?

Wireframe optimization

NOT WEB COPYWRITING?

Formal & Informal Online Communication

Information Visualization

CASE STUDY: DANONE

Organization’s Communication

Organization’s Products

Organization’s Behaviour … undercover marketing

Cleverwood is a trademark of Fair Wood Ventures sprl/bvba

Cleverwood is your New Media

Consulting partner, providing

expertise, knowledge and

consulting services for Web,

Mobile, Interactive Television

and emerging channels.

Slides will up be there

Pic’s will be here

Summary over here

And tweets down here