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C L I N I Q U EM O I S T U R E S U R G E

01 OBJECTIVE• Create a memorable event that brought the product to life visually,

in a premium environment with a premium execution for a premium brand.

Clinique Moisture Surge

I N N O V A T I O N

02 STRATEGY & EXECUTION• The campaign launched during the busy Easter period as

footfall and shopping moments rise for consumers.

• Standout ad formats were needed to grab attention and interrupt in a mall environment.

• We needed to drive recall of the product to new audiences as we know from Clinique instore consultants that consumers come to the counter and ask for ‘the pink one’.

• To create something innovative and impactful, we spent three months building five bespoke water installations within the perimeter of a traditional mall 6 sheet.

• Water surged from both sides of the 6 sheet before rolling over a super-sized 3D moulded replica of the new product in the centre.

• The large iconic pink cream was suspended in the centre allowing for a perfect showcase within an OOH environment.

I N N O V A T I O N

• Activity continued the double-digit growth momentum of the entire Moisture Surge franchise, effectively recruiting new customers and holding the brand’s position as market leaders.

• The target audience, Young Millennials, over indexed for this product vs the usual Clinique client.

• Maintained #1 moisturised position.

• The product grew +12% in value

I N N O V A T I O N

12% Grew 12% in value #1 Maintained #1 moisturiser

03 RESULTS