cloud computing and the promise of everything as a service
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© 2013 Cisco and/or its affiliates. All rights reserved. 1© 2013 Cisco and/or its affiliates. All rights reserved. 1
Lew Tucker
Cloud Computing And The Promise Of Everything As A Service
IEEE Globecom 2013 Keynote
VP and CTO, Cloud Computing
December 10, 2013
@lewtucker
© 2013 Cisco and/or its affiliates. All rights reserved. 2
Agenda
The Internet of Everything
Increasingly Relevant and Valuable Connections
Technology Implications for Data Center Design
Network Services, Cloud Computing, and Applications
Application Centric Infrastructure
Everything As A Service
© 2013 Cisco and/or its affiliates. All rights reserved. 3
7.26.8 7.6
World Population
Everything Will Be Connected To Everything
Rapid Adoption rate of digital
infrastructure:5X faster than electricity and
telephony
50Billion“Smart Objects”
50
2010 2015 2020
0
40
30
20
10 Bill
ions
of
Dev
ices
25
12.5
Inflectionpoint
Timeline
The New Essential Infrastructure
© 2013 Cisco and/or its affiliates. All rights reserved. 4
The Internet Of Everything
Source: Cisco Internet Business Solutions Group, 2012
Delivering the right information to the right person, machine at the right time.
ProcessLeveraging data for decision making.
DataPhysical devices andobjects connected tothe Internet and each other.
ThingsConnecting people in more valuable ways.
People
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Which Types Of Connections Matter Most?
55%
45%
Source: Cisco IBSG, 2013
While machine-to-machine connections are increasingly important, person-to-person and person-to-machine still represent the majority of the Value at Stake in the IoE Economy.
$4.5 T
$3.5 T
$6.4 T
$0 $1 T $2 T $3 T $4 T $5 T $6 T $7 T
P2P
M2P or P2M
M2M
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What Is The Economic Impact Over The Next Ten Years?
$14.4 TRILLIONBetween 2013–2022
Source: Cisco Internet Business Solutions Group, 2013
The Internet of Everything has the potential to grow global corporate profits by 21% in aggregate by 2022.
Over Several Different Sectors
Supply Chain/Logistics
$2.7 T
Innovation
$3.0 T
Customer Experience
$3.7 T
EmployeeProductivity
$2.5 T
AssetUtilization
$2.5 T
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from 2010 to 2020,
the digital universe will grow to 40 trillion gigabytes a 50-fold increase
Source: IDC Digital Universe in 2020 Report
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Increasingly Relevant And Valuable Connections
In addition to Metcalfe’s law, value comes from:
ConnectionsAvailability, comprehensiveness, accuracy, timeliness, relevance, and richness
People, data, thingsContext awareness, increased processing power, greater sensing abilities
Source: Cisco IBSG, 2012
IntelligenceConvergence
VisibilitySecurity
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HD Video
Nineteen months of continuous streaming for the world’s population
Fourteen hours every day for one year by the world’s workforce
Streaming for one year to everyone in the world for three hours every day
Traffic Equivalencies
Music Streaming Web Conferencing
Network Traffic Growing To 7.7 Zettabytes Per Yearin 2017
© 2013 Cisco and/or its affiliates. All rights reserved. 10
Within Data Center 76%
Data Center-to-User 17%
Global Data Center Traffic By Destination
StorageProduction and development Data authentication
Replication Inter-database links
WebEmailInternal VoD, WebEx, et al.
Most events and content stay within the data center
Data Center- to-Data Center 7%
© 2013 Cisco and/or its affiliates. All rights reserved. 11© 2013 Cisco and/or its affiliates. All rights reserved. 11
Traditional Data Center Network Topology Designed For North-South Traffic
Aggregation/Access
Compute
Services
Core
WAN Edge/DCI
Storage
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Spine
Leaf
Servers
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Need For Bandwidth Is Changing Basic Network Design
vSwitch
VPNs/Public Internet
Edge Routers
Scale Out Core. .
. .
VM VM
Virtual Access Layer
Spline-leaf fabrics for:Any-to-any pathScale-out designExtending to VMs
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We Now Talk About Overlay And Underlay Networks
Spine
Leaf
Servers
VPNs/Public Internet
Edge Routers
Scale Out Core
. .
. .
Virtual Access Layer
vSwitch
VM VMVM
vSwitch
VM VMVM
© 2013 Cisco and/or its affiliates. All rights reserved. 14
Software Defined Networking And Network Function Virtualization
AT&T, BT, DT, Orange, Telecom Italia, Telefonica, Telstra, Verizon...
By 2020, carrier networks will look more like clouds than today’s multilayered hardware-dependent equipment domains
Source: TRB Report, Suppliers must accelerate cloud and NFV spend as carriers target virtualization within the decade. Oct 21, 2013
© 2013 Cisco and/or its affiliates. All rights reserved. 15
It’s All About The Apps
Cisco WebEx
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2 Performance and throughput at scale with resiliency built in
Improve on previous generation’s performance and reliability
3 Utilize shared services, cloud computing, and devOps model
Faster time-to-market, continuous development and change
4 Leverage open source components and open API’s
Use an open approach to lower costs, and avoid vendor lock-in
5 Develop on a Service Provider or on-premise cloud-based platform
Deploy on infrastructure shared by multiple applications and tenants for greater efficiency
Five Essential Elements Of Application Modernization
1 Accessed over the Internet on any device
Make the application accessible, deliverable, and available anywhere
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Cloud Computing Is Winning Because…
It’s clearly the easiest and fastest way to develop and deploy applications
17
Two Aspects Of Cloud Computing
Open Source Cloud Platform
Cloud Service Providers
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OpenStack: An Open Source Cloud Platform For Building Highly Scalable Public And Private Clouds
Avoids vendor lock-inOpen source with more than 180 vendors contributingRapid build-out of public or private cloudsEasily customizable by internal software teams
Ready for mission-critical public and private cloudsSeventh major release over three yearsMarket momentum and adoptionCommercial, supported distributions
Developed by a communityCisco a major contributor of designs and codeIntegrated to use across Cisco’s entire cloud portfolio (UCS and Nexus)Backed by Cisco’s Cloud Services organization
http://openstack.org
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OpenStack Software ArchitectureRapidly evolving set of open API’s and services for cloud applications
Compute
Service
(Nova)
Storage
Service
(Cinder/Swift)
Network
Service
(Neutron)
Orchestration
Services
(Monitoring,Elastic LB,
Auto-Scaling)
OpenStack Platform (open source)
Infrastructure Plug-Ins
Applications / Services
Physical and Virtualized Infrastructure
Open APIs
© 2013 Cisco and/or its affiliates. All rights reserved. 20
http://www.openstack.org/user-stories/ (130+ case studies)
Wide Range Of Use Cases
• Cisco WebEx• Comcast• NSA• Bloomberg• BestBuy• PayPal• WorkDay• Wikimedia• MercadoLibre• Rackspace• HP Cloud• CERN• IBM• TRUSTe• eNovance• Sony Network• Electronic Arts• DOD
Cloud providers, SaaS, e-commerce sites, media companies, gaming, public sector
© 2013 Cisco and/or its affiliates. All rights reserved. 21
• Active in the transition to cloud computingAssert capabilities of networking for better performance, scalability, security, federation, etc.
• New layer in the data center software stack that allows innovation above and below the line
• Rapid application development
• New service creation (Load-balancing-as-a-service, VPN-aaS, …)
• Software-driven compute, storage, and networking infrastructure
• Future of federated clouds, and hybrid models
Why Is Cisco Involved?
Physical Infrastructure
OpenStack Network Service
OpenStack Compute ServiceOpenStack
Storage Service
UserApp-3
Physical Infrastructure
OpenStack Network Service
OpenStack Compute ServiceOpenStack Storage
Service
UserApp-3
Physical Infrastructure
OpenStack Network Service
OpenStack Compute Service OpenStack Storage Service
UserApp-3
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Applications Typically Start Like This
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App Developers Define Their Own Network Topology
• Virtual, isolated networks
• Virtual routers
• Load-balancers
• Public, private addresses
• Access rights and security
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Using Massively Scalable Services Wherever Possible
• Load-balancing service
• Fire-wall service
• Data base or key-value store
• App developer focus on their app, not the plumbing
• Useful for both application developers and system admins
© 2013 Cisco and/or its affiliates. All rights reserved. 25
Cloud Provider Network-Centric ServicesClassic Networking
Services
VPN
WAAS
Firewall
App-Management Services
Monitoring
App/Service Catalog
Service Assurance
Identity Management
Other Services
Analytics
Location
Video Services
MobilityLoad Balancer
User and System Admin
Compute Service
Servers
Storage Service
Disks
NetworkServiceNetworks
Customer’s Application
Virtual VPN
Virtual WAAS
VirtualFirewall
AppOS
VM
DatabaseOS
VM
AppOS
VM
OpenStack Cloud PlatformBridges the virtual and physical layers
a
Programmable Infrastructure
Controllers and Agents
Cisco ONE Controller SWOpenFlow Agents
Virtual Overlays
VXLAN Gateway, OpenStack, Service ChainingCSR 1KV
PlatformAPIs
Cisco One Platform Kit
RESTAPI
API
API
APIAPI
API
API
API
API
API
API
APIAPI
Innovation Both Above And Below The Cloud Platform
© 2013 Cisco and/or its affiliates. All rights reserved. 26
• Apps no longer run on a single VM
• Multiple sets of VM’s acting together to deliver a resilient, scalable service
• Effective orchestration needs:Monitoring, load balancing
Templates for launching VM’s
Policies for adding to networks and for auto-scaling
Evolving From Virtual Machines To An Application-Centric View
PublicInternet
MyNewApp.com
Result: an easier, less error-prone way to deploy a resilient, scalable service
We need bettertwo-way communications
between applications and infrastructure
© 2013 Cisco and/or its affiliates. All rights reserved. 28
Application Orchestration
Describes what the components are, how they are connected,
and how they elastically scale
Resource ProvisioningVirtual/Physical
Nova
APIs
Swift/Glance
APIs
Neutron
APIs
Network Infrastructure Orchestration(ACLs, QoS, Load Balancing,
Service Chaining, etc.)Network Controller
(Cisco Application-Centric Infrastructure)
APIs
App Template
Heat
APIs
Cisco’s Application Centric Infrastructure
Orchestration at multiple levels – both physical and virtual
© 2013 Cisco and/or its affiliates. All rights reserved. 29
Evolution Of The Cloud: Everything-As-A-Service
• Available when and where you need it
• Perimeter-less security, resiliency built-in
• Utility, pay-as-you-go economic model
• Fully automated, API-driven, application and infrastructure layers
• Rapid application/service development
• Accelerating at the speed of the network
© 2013 Cisco and/or its affiliates. All rights reserved. 30
Thank you.
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