cmo forum 22 july 2010 - viocorp 'brands as broadcasters

Brands as BroadcastersBrands as BroadcastersNick BoltonNick BoltonGM MelbourneGM MelbourneViocorpViocorp

Chief Marketing Officers ForumChief Marketing Officers Forum22 July 201022 July 2010

Total global internet Total global internet traffictraffic

Consumer internet Consumer internet traffictraffic

Consumer video trafficConsumer video traffic

Mobile internet trafficMobile internet traffic

Beyond 2014Beyond 2014

The industry nowThe industry now

1st layer - Free1st layer - Free• Free to viewFree to view

• Advertising supportedAdvertising supported

• Short contentShort content

• Tough to monetiseTough to monetise

• Tough to controlTough to control

• Market shakeout comingMarket shakeout coming

2nd layer - Corporate2nd layer - Corporate• Content viewers will not Content viewers will not pay for contentpay for content

• Content owners will pay Content owners will pay to have content deliveredto have content delivered

• Corporates, government, Corporates, government, sports clubs, churches, sports clubs, churches, etcetc

• Brand, stick, engage, Brand, stick, engage, buy, sample, interact, buy, sample, interact, network, leverage, network, leverage,

3rd layer - Premium3rd layer - Premium

• Niche contentNiche content

• Content more easily Content more easily ‘monetised’ ie viewers ‘monetised’ ie viewers prepared to pay for prepared to pay for contentcontent

4th layer - Broadcasters 4th layer - Broadcasters • Multiple revenue Multiple revenue sourcessources

• Probably a traditional Probably a traditional broadcast model sitting broadcast model sitting behind it behind it ...opens up niche ...opens up niche broadcast broadcast opportunities...opportunities...

Video value chainVideo value chain

CommercialisationCommercialisationBrandBrandDuration / PermanenceDuration / PermanenceEngagementEngagementPost-event follow upPost-event follow upCommunity and networkingCommunity and networkingSpeed to marketSpeed to marketGeographical dispersionGeographical dispersionLeverage into call to actionsLeverage into call to actions

– subscribe, try, purchase, join, – subscribe, try, purchase, join, Lead generationLead generation

MonetisationMonetisationAdvertisingAdvertisingSponsorshipSponsorshipPay-per-viewPay-per-viewSubscriptionSubscriptionContent syndicationContent syndicationCross-platformCross-platformBranded contentBranded content

What is Viocorp?What is Viocorp?Australia’s leading online video technology Australia’s leading online video technology companycompany

The corporate landscapeThe corporate landscape

Corporate.TVCorporate.TV

Government.TVGovernment.TV

Live webcastsLive webcastsInteractiveInteractive

Lead Lead generationgeneration

Thought Thought leadershipleadership

Technology Technology showcaseshowcase

Opportunity Opportunity to meet to meet panelists panelists

Cross platformCross platform

ResourcesResources

• www.videonuze.comwww.videonuze.com

• www.streamingmedia.comwww.streamingmedia.com

• www.reelseo.comwww.reelseo.com

• www.newteevee.com www.newteevee.com

Question timeQuestion time

Nick BoltonNick Bolton

e: e: nick.bolton@viocorp.nick.bolton@viocorp.comcom

m: +61 412 101726m: +61 412 101726

t: nickybee99t: nickybee99

t: viocorpt: viocorp