co-creation vs participation
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DOTTCORNWALL- MARCH 2010
ASIER PEREZasier@funkyprojects.comwww.twitter.com/asierfunky
CO-CREATION vs. PARTICIPATION
ANTITHESIS OF CO-CREATION AND INNOVATION
sábado 27 de marzo de 2010
“CO-CREATION IS THE PROCESS BY WHICH PRODUCTS, SERVICES, AND EXPERIENCES ARE DEVELOPED JOINTLY BY COMPANIES AND THEIR STOKEHOLDERS, OPENING UP A WHOLE NEW WORLD OF VALUE.”
V. RAMASWAMY
sábado 27 de marzo de 2010
sábado 27 de marzo de 2010
“THANKS LARGELY TO THE INTERNET, THE ACTIVE, THE ENGAGED CUSTOMER WAS DRAMATICALLY TRANSFORMING THE INDUSTRIAL SYSTEM AS WE KNOW IT.”
V. RAMASWAMY& C.K. PRAHALAD
sábado 27 de marzo de 2010
TAYLOR,FORD&CO.
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“CO-CREATION IS NOT JUST A WIN-WIN SITUATION: THE EMPHASIS ON CONTINUOUS IMPROVEMENT, COMMUNICATION, AND LEARNING ALLOWS CUSTOMERS AND FIRMS TO WIN MORE - WIN MORE BY EFFICIENTLY CREATING UNIQUE VALUE.”
V. RAMASWAMY& C.K. PRAHALAD
sábado 27 de marzo de 2010
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CO-CREATE VALUE WITH CUSTOMERS?
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www.mystarbucksidea.comCO-CREATION BUT VOTING AT THE END OF THE DAY
sábado 27 de marzo de 2010
VOTING IS A VERY POOR PARTICIPATION MODE
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DOES VOTING GENERATE “WIN MORE” VALUE?
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OR JUST RANKS VERTICALLY?AS THE MOST VIEWED VIDEO IN YOUTUBE.COM
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CONSUMING AS PARTICIPATION
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VERTICAL RANK OF CD SALES
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$500,000,000 PONZI SCHEME BY NSYNC MANAGER
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$50,000,000,000 MADOFF’S PONZI SCHEME
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MAGIK POLITIK
http://www.funkyprojects.com/magikpolitik/
Texto
http://www.magikpolitik.com/sábado 27 de marzo de 2010
CONVENTIONAL WISDOM
KENNETH GALBRAITHsábado 27 de marzo de 2010
TRULY CORRECTvs.
CONVENIENTLY ACCEPTABLE
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WHAT BENEFIT DOES CO-CREATION BRING TO THE PARTICIPATING PEOPLE?
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"TELL ME AND I WILL FORGET. SHOW ME AND I WIL REMEMBER. INVOLVE ME AND I WILL UNDERSTAND."
CONFUCIOUSsábado 27 de marzo de 2010
AN ILLUSION IS A DISTORTION OF THE SENSES, REVEALING HOW THE BRAIN NORMALLY ORGANIZES AND INTERPRETS SENSORY STIMULATION. WHILE ILLUSIONS DISTORT REALITY, THEY ARE GENERALLY SHARED BY MOST PEOPLE
ILLUSION OF INNOVATION DUE TO
PARTICIPATION
MIRROING EFFECT
sábado 27 de marzo de 2010
Deliberative public engagement should not be used:‣ when crucial decisions have already been
taken; or‣ if there is no realistic possibility that the
engagement process will influence decisions.
http://www.involve.org.uk/nine_principles/sábado 27 de marzo de 2010
Hello Change! is a recruiting system for talent based on mutual seduction.
http://hellochange.nethttp://www.funkyprojects.com/?s=HELLO+CHANGEsábado 27 de marzo de 2010
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PREDICTABILITY BRINGS NO INNOVATION BUT ACCEPTANCE
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CONSENSUS CANCELS
INNOVATION
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WE AGREE TO DISAGREE
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INCREMENTAL INNOVATIONVS
RADICAL INNOVATIONDEPRIVED
INNOVATION DISCOUNT
sábado 27 de marzo de 2010
DIVERSITY & POLYSEMIA
sábado 27 de marzo de 2010
www.funkyprojects.comasier@funkyprojects.comwww.twitter.com/asierfunky
FUNKY PROJECTS
sábado 27 de marzo de 2010
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