coca cola
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Supply Chain Strategy of the Coca-Cola
CompanyPresent ByD.M.Dilhara Gaya Nishani EU/IS/2009/MS/83
K.NirushanEU/IS/2009/MS/67
Eastern University, Srilanka
Contents
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Supply Chain Management
Significance of the Supply chain of the Coca-Cola Company
Information System
Introduction
Distribution - Transportation- Warehousing
Comparison with Competitors
Introduction By Nirushan
Introduction
HistoryHistory
Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta, Georgia
The Coca-Cola formula and brand was bought in 1889 by AsaCandler who incorporated the Coca-Cola company in1892
The company operates a franchised distribution system
Marketing StrategyAvailability
Aggressive Advertising
Dual distribution plan
Trendy packaging
Marketing MixProduct PricePlacePromotion
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Supply Chain Management
Information System
Significance of the Supply chain of the Coca-Cola
Introduction
Distribution - Transportation- Warehousing
Comparison with Competitors
Supply Chain Management By Nirushan
Supply Chain Management
Supply chain management is the management of network of interconnected businesses involved in the ultimate provision of goods and services required by the end customer
Right Product
Right Quantity
Right Quality
At Right Place
At Right Time
At Right Value
Coca cola company is using “Customer driven supply chain stratergy”
Supply Chain Management of Coca cola company
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Supply Chain Management
Information System
Significance of the Supply chain of the Coca-Cola
Introduction
Distribution - Transportation- Warehousing
Comparison with Competitors
Information System By Dilhara
Information System
SAPSAP
Automated the indirect procurement process
Provides direct procurement of indirect goods and management
The new software cut paperwork, ensures cash settlements are made properly and reduce wasted space in delivery Lorries.
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Supply Chain Management
Information System
Significance of the Supply chain of the Coca-Cola company
Comparison with Competitors
Introduction
Distribution - Transportation- Warehousing
Significance of the Supply chain of the Coca-Cola company By Dilhara
7Coca-Cola works closely with its bottlers around the world on procurement and commercializing new products and new packaging technologies
The logistics flow of the supply chain enables the company to tailor its services to its clients’ needs. 3
Coca-Cola is the same formula everywhere in the world. The concentrate comes from a few places around the world2customer-driven supply
chain.
1They do direct store delivery to more than 10 million of those [retail outlets].
6The area that requires refrigerated distribution, that is a very different supply chain than if it’s an ambient type of product 5
The level of customer care Coca-Cola offers requires a specific model of supply chain structure; it is called segmentation
4
Significance of the Supply chain of the Coca-Cola company
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Supply Chain Management
Information System
Significance of the Supply chain of the Coca-Cola company
Comparison with Competitors
Introduction
Distribution - Transportation- WarehousingDistribution - Transportation- Warehousing By Dilhara
DistributionCoca-Cola company distributes their schemes according to area. Area or place where soft drink sold in a large manner, on those place company gives good scheme to shopkeeper & retailer.
Coca Cola
Bottlers
Retailers
Consumers
TransportationHighway
Air way
Shipping
WarehousingCoca Cola Company distributes its production market from its warehouses in two types.
1. Direct Route2. Indirect Route
Plant
Ware house
Direct Route
Market
Indirect Route
Distributor
Market
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Supply Chain Management
Information System
Significance of the Supply chain of the Coca-Cola company
Comparison with Competitors
Introduction
Distribution - Transportation- Warehousing
Comparison with Competitors By Dilhara
Comparison with Competitors
Pepsi Dr Pepper
CONCLUSION
QUESTIONS ?
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