coca cola ad presentation 3.15.12
Post on 22-Apr-2015
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Advertising Campaign
Created By:Shanae SharonRodrigo Teixeira
Developing an Advertising CampaignMarch 15, 2012
Campaign Goals
• Position Coke as a drink for all, young and old, and all nationalities.
• Position it as a drink a staying power tied to family history and traditions.
Billboard
Alternative Media
Alternative Media
Alternative Media Billboard
Alternative Media Billboard
Mobile Billboard
Commercial # 1
Action: Camera pans in on father and son working on fixing a car together.
Dad: When fixing a car, always make sure you have the right tools.
Dad: And always finish the job with a coke!
Action: After fixing the car father and son enjoy a coke together
Dad: Son, let me teach you what my dad taught me.
Superimposed: 40 Years later.
Action: Father and son, fix car together.
Dad: Good job son! Just one last thing…no job is complete without a coke.
Action: Father and son enjoy a Coke together.
VO: Coca-Cola, the drink that stands the test of time.
Commercial # 2
Superimposed: 1952
Action: Guy and girl enjoy a coke over a first date. The girl tosses her Coke up into the air….
FX: 1950’s music playing.
FX: 1980’s music playing. Something light and fun.
Action: The Coke is caught by the daughter of the woman in the last shot and sipped to enjoyment. She tosses it into the air…
Superimposed:1982
FX: Popular song from today.
Superimposed: 2012
Action: Coke is caught from the daughter of the girl in the previous shot, and sipped to enjoyment.
VO: Coca-Cola, for every generation. For every first date.
Action: Quick shots of people from all over the world drinking Coca-Cola.Dialogue: People saying Coca-Cola in various languages.FX: High energy sound track in the background.VO: Bringing the world together one sip at a time. For every generation and every nation. Coca-Cola.
Commercial # 3
The End
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