coca-cola facebook application

Post on 20-Jan-2015

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How can Coca-Cola become more popular, relevant and desired among 18-22 Facebook users? Survive las Justas with Coca-Cola is a promotional Facebook application that provides users an engaging branded experience that lets users test their friends' loyalty. The user with the most loyal friends wins. Developed by Chat Social Media Agency, www.chatagency.com.

TRANSCRIPT

Social Promotion Case Study

How can we make

more popular, relevant and desired among 18-22

Facebook users?

Run Social Ads to target Facebook users and drive them to “Survive las Justas with Coca-Cola” Facebook Application

14,581,543 social ads displays

Top users averaged 507 Facebook friends

Total Friends of Top App Users

Users broadcast their brand interaction to friends

Users become brand ambassadors

Application users generated morethan 4 million viral brand messages

Users spent 7x more time in an interactive social experience than watching 30ss TV spot

Traffic Trend

Source:

chatagency.comcontact@chatagency.comhttp://twitter.com/chatagency787.360.1622

Chat is a leading social media agency that creates viral brand experiences that make our clients more popular and desired by consumers.

About Chat.

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