facebook more than 30 million likes (coca-cola)
DESCRIPTION
Coca-colaTRANSCRIPT
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FACEBOOK ACCOUNT WITH MORE THAN 30 MILLIONS
LIKES
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Type Soft Drink (Cola)
Manufacturer The Coca- Cola Company
Founder (s) John S. Pemberton
Country of Origin United States
Introduced 1886
Area Served Over 200 countries
Flavors Cola, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.
Employees 92,400
Servings per Day 1.6 Billion
COMPANY OVERVIEW
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Coca-Cola was first sold to the public in Atlanta at Jacob’s Pharmacy
Only 9 servings of the soft drink were sold each day
Sales for the first year were only $50
Today it has 3000 brands-200 nations
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COCA-COLA AT A GLANCE
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REASON FOR LARGE NUMBER OF
FOLLOWERS/LIKES
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“Give consumers content that is
ENGAGING, that's currency!” said Wendy
Clark, Coke's Senior Vice President
Focus isn’t on selling a product, but
LEVERAGING BRAND REPUTATION TO CREATE
A COMMUNITY
STRENGTHENING THE LOYALTY of existing
fans as much as attracting new ones.
ENCOURAGES FANS TO
PARTICIPATE
INFORMAL CONTEST : can help get fans more
excited about the company — and gets them thinking about the product in new
ways.
INTERNAL APPS for use within Facebook:
Get fans involved with the brand & creative projects involving the
product
Posts : call attention, or even ask for donations,
to humanitarian and social causes
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Recent development
s
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No 3 in the World’s MOST VALUEABLE PRODUCT
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FUTURE CHALLENGES OF THE FACEBOOK ACCOUNT THAT YOU HAVE SELECTED
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Coke let consumers engage with the brand's assets, even when the company doesn't like what “they” (consumers) are saying/post.
This is the greatest risk to the company's social media strategy.
Plenty of content that we would prefer wasn't around on the page but you can't take that content down. “Your customers have control.”
Leave its page unattended for long periods of time, Coca-Cola often goes more than a week without posting anything.
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FUTURE OF SOCIAL NETWORKING
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Brands will combine their social media
marketing with their print and broadcast
advertising and budgets for both will
increase.
Companies having employees trained in
providing social networking content.
I predict that social media will be driven
very strongly by mobile. Brands will
continue to shift from web-based promotions
and marketing to mobile.
Channel diversity will continue to grow. New platforms will launch and become relevant.
Expect more growth in visual social media& video based social
media. Platforms such as Instagram,
Snapchat..
Auto-playing video ads on multiple social
media sites.