coca cola media project

By Boji Bryson 9AA

The Main Coca Cola Products

• Coca-Cola 139 calories• Coca-Cola Cherry 149 calories• Diet Coke 0.5 calories• Sprite 144 calories• Sprite Zero 4 calories• Fanta Orange 98 calories• 5 Alive Tropical 64 calories• Powerade Berry & Tropical 40

calories• Dr Pepper 137 calories• Oasis Summer Fruits 44.7 calories

Company History• The company (Coca Cola) was invented in 1882

by Dr John Pemberton. John Pemberton was a average local pharmacist, who came up with the taste and idea.

• He sold it in his pharmacy for the cheap price of 5 cents(3p), it started selling like wildfire and because of this even more flavours were released such as Vanilla, Lime, and Orange.

• Despite all the sales coca cola wanted to match its rival Pepsi, they thought that buy changing the taste of coca cola they could and it was one of the worst mistakes they ever made. Coca cola sales dropped and people kept complaining about the taste of ‘New Coca Cola’ . To answer to this they changed Coca Cola back to the old taste.

• And as usual people still love the traditional coca cola.

Target Market

• I think that the target market has definitely changed over the years as before Coca Cola used to be aimed at adults and young children. Now it is aimed mainly at teenagers who buy and drink the product the most, not all adults now enjoy it like when it was first released.

Coca Cola Montage

At the time due to possible racism the family couldn’t have been black, or else people wouldn’t buy the product.

Women at the time were expected to take care of the family and not really have a strenuous job.

Quite hairy and old he also seems cheerful, which is an old representation of Santa.

The classic Logo near the bottom which was common back then and even today