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Partnering forbetter health

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Who we are

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Healthy Together: Creating Community with New Americans

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Growing Up Healthy: Kids and Communities

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Our objectives

> Increase awareness and understandingof social determinants of health

> Create learning opportunities> Reframe the health story> Be a catalyst for change

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Critical Links: Community Health Workers

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Community Health Workers

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Critical Links: Community Health Workers

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Critical Links: Community Health Workers

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Shared Values: Health and Community

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Full series

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Results

> >6,000 DVDs distributed> Aired >70 times on tpt’s Minnesota

Channel> Clips on website, video vault and

YouTube> Facilitated screenings> Internal uptake at Blue Cross> Policy change

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Evaluation

Output is not the same as impact

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Tangible benefits

> Counts> Creation of original content> Face-to-face contacts made> Expanded grantee capacity to promote

their work

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Intangible benefits

> Increased awareness/interest> Engaged people> Increased discussions> Increased will for change> Increased action> Community building

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Resources

> Our websites– bcbsmnfoundation.org– mprnewsq.org– nwaf.org– tpt.org

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Resources

> Other websites– activevoice.net– comnetwork.org– grantcraft.org– thefledglingfund.org– unnaturalcauses.org

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Discussion

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10 tips for . . .

> Have a plan> Know who you’re trying to reach and

why> Make it a part of the bigger plan> Know what you want your audience to

do> Clearly define roles/expectations at the

outset

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10 tips for . . .

> Make sure your messaging addresses the 5 W’s

> Create messaging to ensure shelf life> Another tip> Another tip> Another tip