commercial usage of census data in aviation

Commercial usage of Census data in aviation

I’ll see your VFR and raise you an VLA

Cally Ward

Manager Research, Queensland Airports Ltd

Our programme today...

• Who is QAL, what does it do and why?

• What does an internal Research & Strategy team do for an airport?

• Census data in a commercial landscape:

– Business development

– Demographic profiling

– Forecasting future capacity for strategic, financial and infrastructure planning

• Any questions?

About Queensland Airports Ltd

QAL is the owner and operator of three regional airports

Airports are major pieces of infrastructure

Privatised airports make money through:

– Aeronautical fees

– Non-aeronautical fees

Research Team at QAL

LCCs stimulated growth at Gold Coast Airport

Gold Coast Airport, then & now

20002011

Currently in 2011:Sydney – 25 flights a day, Melbourne – 17 flights a day, Daily flights to NZ,

Japan, Malaysia

Currently in 2011:Sydney – 25 flights a day, Melbourne – 17 flights a day, Daily flights to NZ,

Japan, Malaysia

Use of census data

Forecasting in infrastructure

20 year horizon

Aviation growth has exceeded GDP & population growth

Market stimulation created by new carriers, new business models

Plan for a long horizon

Financing crucial

Forecasting & the census

Growth: new routes

Growth: Darwin-Manila, coming soon!

“Our intention to operate a future Darwin-Manila* service will greatly appeal in the Philippines and importantly locally in Darwin where a new direct link to Asia can support ongoing business investment and where the Filipino-Australian community is amongst the largest in the city.David Koczkar, Jetstar Chief Commerical Officer

“Manila is a great addition to the Darwin network, given that more than seven per cent of Darwin’s population is of Filipino heritage and the Philippines is a great holiday destination in its own right.“Ian Kew, CEO, Northern Territory Airports

VFR + Tourism = winning combo

Maintenance: demographic profiling

95,000 people6.5% work in defence (0.7%)2.6% work in tertiary education (1.8%)$529 median individual income ($466)35.9% live in rented accom (27.2%)

Townsville’s outbound market

Locals

Maintenance: new markets

SO HOW DO YOU SELL STATISTICS?

Making data personal, bitesize and sexy!

Why are we here?

Questions?

Cally Ward, Manager Research

cward@qldairports.com.au

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