commercial usage of census data in aviation
DESCRIPTION
Commercial usage of Census data in aviation. I’ll see your VFR and raise you an VLA Cally Ward Manager Research, Queensland Airports Ltd. Our programme today. Who is QAL, what does it do and why? What does an internal Research & Strategy team do for an airport? - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/1.jpg)
Commercial usage of Census data in aviation
I’ll see your VFR and raise you an VLA
Cally Ward
Manager Research, Queensland Airports Ltd
![Page 2: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/2.jpg)
Our programme today...
• Who is QAL, what does it do and why?
• What does an internal Research & Strategy team do for an airport?
• Census data in a commercial landscape:
– Business development
– Demographic profiling
– Forecasting future capacity for strategic, financial and infrastructure planning
• Any questions?
![Page 3: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/3.jpg)
About Queensland Airports Ltd
QAL is the owner and operator of three regional airports
Airports are major pieces of infrastructure
Privatised airports make money through:
– Aeronautical fees
– Non-aeronautical fees
![Page 4: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/4.jpg)
Research Team at QAL
![Page 5: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/5.jpg)
LCCs stimulated growth at Gold Coast Airport
![Page 6: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/6.jpg)
Gold Coast Airport, then & now
20002011
Currently in 2011:Sydney – 25 flights a day, Melbourne – 17 flights a day, Daily flights to NZ,
Japan, Malaysia
Currently in 2011:Sydney – 25 flights a day, Melbourne – 17 flights a day, Daily flights to NZ,
Japan, Malaysia
![Page 7: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/7.jpg)
Use of census data
![Page 8: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/8.jpg)
Forecasting in infrastructure
20 year horizon
Aviation growth has exceeded GDP & population growth
Market stimulation created by new carriers, new business models
Plan for a long horizon
Financing crucial
![Page 9: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/9.jpg)
Forecasting & the census
![Page 10: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/10.jpg)
Growth: new routes
![Page 11: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/11.jpg)
Growth: Darwin-Manila, coming soon!
“Our intention to operate a future Darwin-Manila* service will greatly appeal in the Philippines and importantly locally in Darwin where a new direct link to Asia can support ongoing business investment and where the Filipino-Australian community is amongst the largest in the city.David Koczkar, Jetstar Chief Commerical Officer
“Manila is a great addition to the Darwin network, given that more than seven per cent of Darwin’s population is of Filipino heritage and the Philippines is a great holiday destination in its own right.“Ian Kew, CEO, Northern Territory Airports
![Page 12: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/12.jpg)
VFR + Tourism = winning combo
![Page 13: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/13.jpg)
Maintenance: demographic profiling
95,000 people6.5% work in defence (0.7%)2.6% work in tertiary education (1.8%)$529 median individual income ($466)35.9% live in rented accom (27.2%)
![Page 14: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/14.jpg)
Townsville’s outbound market
Locals
![Page 15: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/15.jpg)
Maintenance: new markets
![Page 16: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/16.jpg)
SO HOW DO YOU SELL STATISTICS?
Making data personal, bitesize and sexy!
![Page 17: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/17.jpg)
Why are we here?
![Page 18: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/18.jpg)
![Page 19: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/19.jpg)
![Page 20: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/20.jpg)
![Page 21: Commercial usage of Census data in aviation](https://reader037.vdocument.in/reader037/viewer/2022110403/56812c34550346895d90baab/html5/thumbnails/21.jpg)