communicating and marketing your engineering capability€¦ · a network of highly experienced pr...

Communicating and

marketing your engineering

capability

Benefits of increasing your PR and marketing activity

Presented by Billy McKenna 1st November 2018

Agenda

• What can additional PR and marketing do?

• A possible way forward

• Maximising reputation & supporting the business

• Integrated communications

• A recent Aro case study – outputs

What is PR?

“PR is about reputation – the result of what you do, what you say and what others say about you.”

Chartered Institute of Public Relations

“PR – a way of achieving mutual understanding between an organisation and its publics.”

O’Sullivan, 2008

What can PR and marketing do?

Position and promote as engineering experts

Increase profile in the advanced engineering sector, enhancing reputation through technical media coverage

Integrate PR with marketing activities

Support targeted sales

Improve SEO

What can PR and marketing do?

Position and promote as experts

Increase profile in the advanced engineering sector, enhancing reputation through technical media coverage

Integrate PR with marketing activities

Support targeted sales

Improve SEO

What can PR and marketing do?

Position and promote as experts

Increase profile in the advanced engineering sector, enhancing reputation through technical media coverage

Integrate PR with marketing activities

Support targeted sales

Improve SEO

What can PR and marketing do?

Position and promote as specialists

Increase profile in the advanced engineering sector, enhancing reputation through technical media coverage

Integrate PR with marketing activities

Support targeted sales

Improve SEO

What can PR and marketing do?

Position and promote as specialists

Increase profile in the advanced engineering sector, enhancing reputation through technical media coverage

Integrate PR with marketing activities

Support targeted sales

Improve SEO

Customers, funders &

staff

Boosted profile

PR

Your work

Integrated Communications

Integrated Communications

Existing & potential customers

Telephone call Magazine article Social media

Conversation at an exhibition/trade show

Newsletter Advertisement

What is Aro PR and Marketing?

A network of highly experienced PR and marketing professionals and former journalists which only promotes engineering, scientific and composites industries

Specialists in traditional and digital marcomms including;

PR and media relations

Content and copywriting

Social media and SEO

Marketing strategy development

Telemarketing

Event management

Graphic design

Awards

Web design and build

What is Aro PR and Marketing?

A network of highly experienced PR and marketing professionals and former journalists which only promotes engineering, scientific and composites industries

Specialists in traditional and digital marcomms including;

PR and media relations

Content and copywriting

Social media and SEO

Marketing strategy development

Telemarketing

Event management

Graphic design

Awards

Web design and build

OEM’s

Audi

Rolls Royce

EADS/Airbus

GKN Aerospace

BAE Systems

Leonardo (AgustaWestland)

JLR

Ministry of Defence

Mercedes Benz F1

Safran

Rolls Royce

COMAC

Wärtsilä

The importance of social media in advanced engineering

Fast-moving industry, young engineers communicate efficiently via Twitter, Facebook, LinkedIn etc.

Key Aerospace groups on LinkedIn ‘Defence and Aerospace’ (158,147 members) and ‘Aerospace & Security & Defence Technology and Business’ (52,737 members)

Excellent Aerospace Twitter presence globally and in the UK with Aviation Week having 181,000 followers and Aerospace Manufacturing having 2,349 followers.

The importance of social media in the advanced engineering

Fast-moving industry, young engineers communicate efficiently via Twitter, Facebook, LinkedIn etc.

Key aerospace groups on LinkedIn ‘Defence and Aerospace’ (158,147 members) and ‘Aerospace & Security & Defence Technology and Business’ (52,737 members)

Excellent Aerospace Twitter presence globally and in the UK with Aviation Week having 181,000 followers and Aerospace Manufacturing having 2,349 followers.

The importance of social media in the advanced engineering

Fast-moving industry, young engineers communicate efficiently via Twitter, Facebook, LinkedIn etc.

Key Aerospace groups on LinkedIn ‘Defence and Aerospace’ (158,147 members) and ‘Aerospace & Security & Defence Technology and Business’ (52,737 members)

Excellent aerospace Twitter presence globally and in the UK with Aviation Week having 181,000 followers and Aerospace Manufacturing having 2,349 followers.

Press release distributed, features on Aerospace Manufacturing website

Featured by Reinforced Plastics, Netcomposites

RAF case study published

Case Study: Web Outputs

Communicating and

marketing your engineering

capability