communicating with today’s consumer nevada commission on tourism

  Communicating withToday’s Consumer

Nevada Commission on Tourism

Nevada Commission on Tourism

The Nevada Commission on Tourism is the official state

tourism office and is responsible for promoting and

marketing Nevada as a travel destination.

Social Media

Display Advertising

Search

Mobile

Video

Social Media

Google +1

Google +1

Google+

Google+

Google+

Google+

FacebookYouTube App

FacebookCatalogs App

FacebookContests

Build Your Fan Base

FacebookMarketing Strategies

Contests: Wildfire app

Apps: YouTube, Twitter, RSS Feeds,

Facebook ads: Location, demographics, likes, interests, Sponsored Stories, demographic specific tabs (landing pages)

Direct Facebook Messages: Send direct messages to your fans

Display

Display Advertising

Managed Placement: Website selected by demographic information

Contextual: Displaying your ad when a consumer is reading an article on the web related to your business

Remarketing: Remarketing allows you to serve an ad to consumers who previously visited your site.

Interest Based: Interest based allows you to serve an ad to consumers based on their past behavior on the web.

Audience Targeting on

the Rise

Source: E-marketer

Clicks on Display Ads

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/When_Money_Moves_to_Digital_Where_Should_It_Go

Source: comScore, Value Click Media – September 2010

Display Advertising Drives Brand Searches

Percentage lift in brand searches with four weeks of brand exposure

Source: comScore, Value Click Media – September 2010

Google Display Case Studyhttp://www.google.com/ads/displaynetwork/success-stories/index.html

Google Insights Case Study

Google Insights Case Study

Google Insights Case Study

Google Insights Case Study

Synergy of Display and Search

119%82%

16%

Higher offline sales lifts are seen from search vs. display, but when combined the synergy provides an even greater lift

Source: comScore, Value Click Media – September 2010

Mobile

Video

Google In-stream Case Study

Tools for Success

Crazy EggIn page web analytics

SEO Website Grader

Top Search Marketing Tools

SEO Tools

semrush.com

SEM Tools

seomoz.com

seotoolset.com wordstream.com

wordtracker.com

Website Performance Tools

crazyegg.com

clicktale.com

Video Graderonlinevideograder.com

SEO Graderwebsitegrader.com

Landing Page Creationunbounce.com

Thank you

JoLyn LaneyDeputy Director Marketing and Advertising

Nevada Commission on Tourism

TravelNevada.com