communicating with today’s consumer nevada commission on tourism
DESCRIPTION
Communicating with Today’s Consumer Nevada Commission on Tourism. Nevada Commission on Tourism. The Nevada Commission on Tourism is the official state tourism office and is responsible for promoting and marketing Nevada as a travel destination. Social Media Display Advertising Search Mobile - PowerPoint PPT PresentationTRANSCRIPT
Communicating withToday’s Consumer
Nevada Commission on Tourism
Nevada Commission on Tourism
The Nevada Commission on Tourism is the official state
tourism office and is responsible for promoting and
marketing Nevada as a travel destination.
Social Media
Display Advertising
Search
Mobile
Video
Social Media
Google +1
Google +1
Google+
Google+
Google+
Google+
FacebookYouTube App
FacebookCatalogs App
FacebookContests
Build Your Fan Base
FacebookMarketing Strategies
Contests: Wildfire app
Apps: YouTube, Twitter, RSS Feeds,
Facebook ads: Location, demographics, likes, interests, Sponsored Stories, demographic specific tabs (landing pages)
Direct Facebook Messages: Send direct messages to your fans
Display
Display Advertising
Managed Placement: Website selected by demographic information
Contextual: Displaying your ad when a consumer is reading an article on the web related to your business
Remarketing: Remarketing allows you to serve an ad to consumers who previously visited your site.
Interest Based: Interest based allows you to serve an ad to consumers based on their past behavior on the web.
Audience Targeting on
the Rise
Source: E-marketer
Clicks on Display Ads
http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/When_Money_Moves_to_Digital_Where_Should_It_Go
Source: comScore, Value Click Media – September 2010
Display Advertising Drives Brand Searches
Percentage lift in brand searches with four weeks of brand exposure
Source: comScore, Value Click Media – September 2010
Google Display Case Studyhttp://www.google.com/ads/displaynetwork/success-stories/index.html
Google Insights Case Study
Google Insights Case Study
Google Insights Case Study
Google Insights Case Study
Synergy of Display and Search
119%82%
16%
Higher offline sales lifts are seen from search vs. display, but when combined the synergy provides an even greater lift
Source: comScore, Value Click Media – September 2010
Mobile
Video
Google In-stream Case Study
Tools for Success
Crazy EggIn page web analytics
SEO Website Grader
Top Search Marketing Tools
SEO Tools
semrush.com
SEM Tools
seomoz.com
seotoolset.com wordstream.com
wordtracker.com
Website Performance Tools
crazyegg.com
clicktale.com
Video Graderonlinevideograder.com
SEO Graderwebsitegrader.com
Landing Page Creationunbounce.com
Thank you
JoLyn LaneyDeputy Director Marketing and Advertising
Nevada Commission on Tourism
TravelNevada.com