today’s technology is today’s marketing! high tech, high touch listing presentation services...
TRANSCRIPT
Today’s Technology is Today’s Marketing!
High Tech, High Touch Listing Presentation
Services Nevada
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What to take with you to a Listing Presentation
Lock Box Room Measurer Digital Camera 2 copies of Listing Package with as much
information completed as possible Listing Presentation
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High Tech, High Touch Listing Presentation
Windermere Portfolio with 2 of your business cards Personal Brochure or Resume Mock-up of High Impact Flyer for the property for which
you are on the appointment (use digital camera to take a picture before arriving at meeting)
Sample of a finished High Impact Property Flyer Sample of Custom XPress Marketing Postcard Copy of the NAR flyer on www.windermere.com Front Page of www.windermere.com Copy of your bio from www.windermere.com Copy of your listing from www.windermere.com with
photo gallery
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If you have a Premium Windermere website, add a copy of the front page here i e, www.greaterlasvegasvalley.com
Sample Showcase Listing on www.realtor.com with photos, custom description and history of property views
Copy of the listing from www.wcbr.org with all of its photos
Copy of virtual tour on a previous listing Alexa Internet Comparison One Sheet on Windermere Online Original of CMA presentation along with the tax print out
on the home you are listing
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Put Your Listing Presentation in a Windermere Blue Padded Binder or you can
use the standard Windermere Portfolio
I leave this book with the sellers after my
presentation
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LJ Berarducci Broker/Salesperson, CRS, e-PRO, ABR Direct (702) 682-0296 Office (702) 432-4600 Fax (702) 432-6664 E-mail: [email protected] www.greaterlasvegasvalley.com
Las Vegas
Windermere Prestige Properties 2200 Paseo Verde Parkway, Suite 160 Henderson, NV 89052 www.windermere.com LJ Berarducci
Broker/Salesperson, CRS, e-PRO, ABR Direct (702) 682-0296 Office (702) 432-4600 Fax (702) 432-6664 E-mail: [email protected] www.greaterlasvegasvalley.com
Las Vegas
Windermere Prestige Properties 2200 Paseo Verde Parkway, Suite 160 Henderson, NV 89052 www.windermere.com
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Be sure to include your Professional
Profile
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Prepare a mock-up
flyer of the home for which you
have prepared the
CMA
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Present a Flyer of a previous
listing showing how you will present their
home!
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Show a sample of a Just Listed Postcard from Custom XPress. Let them know that you will
send out a card like this on their home!
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Be certain to include your bio from the website
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Be sure to include a printed copy of the photo gallery
in your presentation
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Here are great interior pictures
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Here are great exterior pictures
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I also included a floor plan from Salestraq
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Here is the front page of my personal website with my listing
featured
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Let the seller know about your presence on realtor.com
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Let the seller know that you will not only showcase the
home with pictures, but will
write a description that
draws the consumer into
look at the property!
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Show off the many elements
available on realtor.com and
how you will make the sellers home stand out
in the crowd
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In the backside of your realtor.com,
you will find reports on all
property views by listing. Be certain
to include this information for
the seller.REMEMBER:
3 out of 4 buyers start their search on the internet!
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Be sure to include a copy of your listing with its photos from the Washington
County Board of Realtors
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If the difference in getting the listing or not is a virtual tour…
then show the seller
the product you will
use.
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Show the Seller how www.windermere.com traffic stacks up against the competition on www.alexa.com
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Web traffic infoMarch, 2008
Total Visits: 2,088,805Average pages views: 20.27 per visit
Total page views: 42,347,360
Don’t forget to include the most recent Web traffic info from
www.windermere.com (e-News)
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Include the CMA that you
have prepared.
Be certain to print it in
color and set it up in a
professional format.
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Here are your comps
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Here is the great tool on pricing
your property to sell. Sellers
should always see
this.
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Here is the Tax Record to include in the package
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In addition to the MLXchange CMA, you will want to include the Windermere
Marketing Tools
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Add as many of the Windermere One Sheets as you feel you need to in order to make your
presentation work for you.
Remember:
It is your job to persuade and convince the sellers that there is only one agent (that’s you) with one company (that’s Windermere) that
can give them the level of service and marketing that they need to sell their house!
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Now, I will do my High Tech, High Touch Listing Presentation for
you!