communities, community management and business value

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« No man is an island *»

so what?

*John Donne

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Former communities

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Families

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/153

504

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Friends

Credits: redcargul

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Neighbors

http://www.halles.be/fr/23/Voisins

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Colleagues

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Creating a social capital

Exchange(s)

Share(s)

Association(s)

Achievement(s)

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Why?

Harmony

Wealth

Pleasure

Protection

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How?

TrustLocation

leader

Engagement

DesireThreats

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New communities

Me

Mindset

MovementMedia

Mobile

Message

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For a new social capital

Exchange(s)

Share(s)

Association(s) Achievement(s)

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Exchange(s)

EasyContinuous

ShortsMultiples

SimultaneousPersonalized

Viral

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StructuredRelevant

OpenRiches

FollowedAssessed

Measured

Share(s)

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SimpleAbundantManaged

FocusedSelected

OpportunisticEfficient

Association(s)

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PersonalEnhanciveBalancedBusiness

LocalGlobal

Sustainable

Achievement(s)

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How?

TrustManagement

Desire

Leadership

Engagement

Efficiency

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Community leadership vs ownership

Investments Benefits

Insights

Engagement

Desire

Content

Rhythm

Goodwill

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The community manager

• Manage (and control)– topics, contributions, content, actions, rhythm,

tools, life cycle• Mobilize– people, resources, processes, energy, desire

• Measure– engagement, figures, KPIs, insights, achievement

• Move (and adapt quickly)

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Communities

Community Manager

Benefits

Business Manager