community marketing by frederic bedin, icco summit 2013
Post on 16-Apr-2017
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®COMMUNITY MARKETING
The new organization of Marketing & Communication
One to Many
One to Few
Oneto One
Street Marketing, Public Relations, social media, events, Internal, financial communication
Advertising, sponsorship
Create the “individual” relationship with people
Develop the awareness or promote a simple message
Be part of the “community”
« I AM MYTH »
« I AM NOT JUST A
NUMBER »
A community ?
A group, to which,
members with the same
values have chosen to
belong freely
A complex and self regulated
system, endowed with a powerful collective mind
Divide all the audience into several communities to cover the whole market in the end.
WATER LILIES’ STRATEGY
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