company english

Company Business Plan

By:

Ebrahim JamshidiGohari

Autumn 2010

Högskolan Dalarna

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Content

Opportunity CIRAN Mission and Vision

Growing WayCIRAN Structure

Marketing PlanFinancial Plan

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Tourism Industry Growth

South Asian Tourism Growth: 1%

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Tourism Industry Growth

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Tourism Industry Growth

Regional market share

Annually growth rate

200019981995

23% 30% 1.71.31.0

The Entered Tourisms (Million):

Tourism cost (Million Dollars)

Regional market share

Annually growth rate

200019981995

25%7/39%11.35

9.187.88

WTOمنبع:

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Electronic commerce and tourism

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Internet and Tourism in Iran

Less InformationAmbiguous Information

Lack of sufficient advertisingLimit customer choice

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Opportunity

Iran Attractions

Growing of Tourism in The World

Growing Of E-Commerce

CIRAN

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Content

ContentCIRAN Mission and Vision

Growing WayCIRAN Structure

Marketing PlanFinancial Plan

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CIRAN Mission

To attract and provide services to Tourists Extensive data collection and unique nature of

tourism attractions and use of information technology to facilitate decision-making process for tourists

Do all ancillary activities to minimize tourists activity to to enjoy their trip .

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Increasing number of visitors from Iran

Creating a positive mentality towards Iran and Iranian

Becoming the first Iranian company succeeds in using E-Commerce

Vision

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Content

OpportunityCIRAN Mission and Vision

Growing WayCIRAN Structure

Marketing PlanFinancial Plan

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Structure of the tourism industry in Iran

Foreign

partners

Foreign

Office

Iranian

Travel Agency

Accommodation

Aviation

Local guide

Governmental

Independent Staff

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Entering The Market

Less RiskLower startup costs

Gathering information for future programs

Market entry strategy:

Cooperation with tourism agencies

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Business model- the first stage

Customer and supplier relationship by Facilitator

Travel Agency 3

Customer

CIRAN Web Site

Travel Agency 2Travel Agency 1

Facilitator

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Business Roadmap

Launch site

Established tourism agency

International Joint Tour

Regional branches

6 12 18 24

CIRAN Portal Site

Month

Online Booking

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Business Model- the second stage

Airlines

Customer

Web Site

Travel AgencyHotels

Online Payment

Online

Booking

Mobile Agent

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Content

OpportunityCIRAN Mission and Vision

Growing WayCIRAN Structure

Marketing PlanFinancial Plan

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CIRAN Services Virtual world (website)

1- About IRAN2 -Choose & Buy travel Packages

3 -Other Facilities

Real world1 -Do travel coordination

2 -Customer Contacts3 -Quality Supervision

4 -Special services

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Content

OpportunityCIRAN Mission and Vision

Growing WayCIRAN Structure

Marketing PlanFinancial Plan

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Marketing

Europe (Germany,

Italy, France)

Far East (Japan)

++Iranian Livings North of America

Target marketsInternet access and electronic trade

Welfare stateIncreasing number of tourists

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MarketingMediaInternet

Introduction to Search EnginesEnhance search ranking

(Affiliation, Link Exchange(Email, Newsletter

Specialized magazines and brochuresPrivate Sale

Iranian students abroadPrevious clients

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Content

OpportunityCIRAN Mission and Vision

Growing WayCIRAN Structure

Marketing PlanFinancial Plan

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Summary Plan indicators

Investment required Pre-launch ------- 52000 million USD First year ----- 23000 million USD

Number of Employee after 3 years ---- 30 Time to pay back the investment --- 22 monthsPresent value (NPV) with 30% Interest --- 21000

million USDInternal rate of return (IRR) --- 51%

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Risks and threatsLack of tourism infrastructure and public

facilitiesExternal factors (unsafe effect of giving

the international level)Credit cards accepted

Religious restrictionsPossible to mimic the business model

Not possible to attract tourists to the rate predicted

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Tack så mycket