competitive landscape partner summit2012 v3 - episerver · • episerver vs. tridion ... • you...

Competitive LandsapeAlex Martel

Alliance Sales Manager

Joe GrauseAlliance Sales Manager

#epi2012episerver.com/epi2012

You should be familiar with...

Overall EPiServer Advantage

• ONLY EPiServer can offer fully integrated, multi-channel, best-of-breed platforms for ecommerce, content management, social community, and digital marketing, providing total cost of ownership advantages that

• TCO advantages that no other vendor can match• ROI is maximized for both partners and customers

We never compete against you

4

Both Work Independently

• Lead Generation

• Prospecting• Qualifying

Opportunities

EPiServer Supports Partner

• Strategy• Presentation• Proposal• WIN

Partner Leads EPiServer

• Implementation

The CMS Marketplace

How We’ve Overcome

• EPiServer vs. Ektron• EPiServer vs. Sitecore• EPiServer vs. Tridion• EPiServer vs. Open Source

6

The Commerce Marketplace

8

WebSphere Commerce

Platform SAAS/PAAS

SME

Mid

Enterprise

EPiServer vs. Smaller Platforms

Average Deal Size

License Revenue?

No Partner Competition

$200k-$1M Y

Znode $100k Y

ASPDotNetStorefront $50k Y

NOPcommerce $25k N

EPiServer vs. Established Platforms

Average Deal Size

Onboarding Effort

No Competition for Services

Exclusive Lead Policy

$200k-$1M 1 month

Magento $75k 1 month

Demandware $200k-$500k 3 months

EPiServer vs. Enterprise Platforms

Average Deal Size

Onboarding Effort

No Partner Competition

$200k-$1M 1 month

IBM Websphere $1.5M+ 6 months

Oracle ATG $2M+ 6 months

Hybris $500k+ 6 months

In Your World As a Partner…

• Your deals may be too small• Other platform providers compete with you for services• Partner network is highly competitive• Pay upfront partner fees with no tangible value• You have to invent significant $ in training• You have little upside in new revenue streams

EPiServer Commerce Benefits

• Robust platform with comprehensive offerings• Well defined roadmap and marketplace with additional

resources being invested to grow• Can compete in enterprise deals• EPiServer can bring average deal size up while

keeping cost to get started low

Now we’d like to hear from you, about what you find in the field.