conceptbook 'the nightcard

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Conceptbook for the special program assignment at the Fontys ACI

TRANSCRIPT

The NightCard

Name: S. PolCard No: #003234

Index Company members 4

Process 6

Brainstorm

Moodboard

Concept 8

Mission Mission

Vision

Unique Selling Point 10

Competitors & Clients 11

Price & Distribution 12

Promotion 13

Index

Company Members

Members

Exclusive

Nights outClubs

Bars

Friends

A Must

Rules

Company

Entrance

Device

Night Levels inc.

SecurityCard

Tilburg Local

Violations Violence is a no goVarious punishments

Exclusive

Nights outClubs

Bars

Friends

A Must

Rules

Company

Entrance

Device

Night Levels inc.

SecurityCard

Tilburg Local

Violations Violence is a no goVarious punishments

nd service

Clients Competitor

Then there is the group of

entrepreneurs. This group is

actually going to use the

scanners that will scan the

cards from the target group

explained above. This group

exists out of the 25 biggest

bars and clubs of bars and clubs of

Tilburg.

PromotionPrice And Distribution

Card:price: 5,- a free drink from sponsors is involved.

System package:price: 200,- scanners and the software are involved.

balloons, lights, music

If somebody buys the card there, gets one free drink

Afterwards everyone can go to the clubs and start the party

mobile stands and cars start selling the cards at 20 o’clock

Promotional event in the evening of the institution (20:00-23:00)

PromotionPrice And Distribution

Card:price: 5,- a free drink from sponsors is involved.

System package:price: 200,- scanners and the software are involved.

balloons, lights, music

If somebody buys the card there, gets one free drink

Afterwards everyone can go to the clubs and start the party

mobile stands and cars start selling the cards at 20 o’clock

Promotional event in the evening of the institution (20:00-23:00)

Copyright 2011 Nightcard Inc. All rights reserved. In coöperation with Cafe Phillip, Studio and Live Music Bar. www.nightcardtilburg.nl

Maxime Noorman van der Dussen - 2129194M.NoormanvanderDussen@student.fontys.nl

Preben Horsten – 2130098P.Horsten@student.Fontys.nl

Toon Brouwer – 2127893T.Brouwer@student.fontys.nl

Ruby Vos – 2114058Ruby Vos – 2114058R.Vos@student.fontys.nl

Sothy Pol -2101942S.Pol@student.fontys.nl

Jeroen Linnenbank -2150718J.Linnenbank@student.fontys.nl

Nora Knitzky -267068N.Knitzky@student.fontys.nlN.Knitzky@student.fontys.nl

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