conduit mobile
Post on 28-Nov-2014
352 Views
Preview:
DESCRIPTION
TRANSCRIPT
-by Abhijeet Thorat
Strategic Management Presentation
-Abhijeet Thorat CMBA2/1310
-by Abhijeet Thorat
Conduit Fast facts
• Free platform for creation of browser, websites and mobile user engagement tools
• Largest B2B network worldwide• More than 260,000 publishers• Over 250,000,000 active end users• Over 3 billion monthly used interactions
-by Abhijeet Thorat
Major milestones
• Founded in 2005 by Ronen Shilo, Dror Erez, and Gaby Bilcyzk
• In 2010, Conduit was #29 on Google’s list of top 1,000 sites( more than 100 million toolbars)
• Was included in "$1 Billion Start-Up Club“(2012) in Wall Street Journal
• In late 2013, Conduit was valued at $1.5 billion
-by Abhijeet Thorat
-by Abhijeet Thorat
Appifier Bizness Apps Conduit Mobile
Best for: WordPress blog users, content companies and marketers
Restaurants, lawyers, estate agents, salons
Bands, entertainers and event organizers
Pricing: $40 per month or $500 flat fee
$39 per month for iPhone apps, plus $10 per month for additional platforms
Free
Requirements to get started:
A WordPress blog
Just a concept A website or Facebook page
-by Abhijeet Thorat
Killer features:
Test the app and updates before it goes
live
Set up a GPS-based loyalty program
Reach multiple platforms for free
Analytics: Provides lists of top content, locations and session length. Supports Flurry Analytics.
Separate third-party plug-in
Tracks active users, page clicks, conversion rates and segmentation according to geography and social activity
-by Abhijeet Thorat
Income Source: Charges for downloading app, advertising
Charges for downloading app, advertising
Charges for downloading app; ad revenue split with Conduit
Platforms: iOS, Android iOS, Android, HTML5, BlackBerry, Windows Mobile
iOS, Android, HTML5, BlackBerry, Windows Mobile
-by Abhijeet Thorat
Organizational Structure
Conduit
Client Connect
Dror Erez(CTO)
Gaby Bilcyzk(COO)
Conduit Mobile
Ronen Shilo(CEO)
-by Abhijeet Thorat
Development In Mobile app Industry
• $6.8 billion in 2011 to $25 billion over the next four years(expected)
• The number users shifting from computers to mobile platforms has increased( 82% of US adults are cell phone users)
-by Abhijeet Thorat
-by Abhijeet Thorat
-by Abhijeet Thorat
Reasons for success of the business model
• Smart phones are everywhere• Apps are inseparable part of it• Social networking, News, Bookings, Mails all
have their personalized apps• Major source of income- Advertisements• Conduit takes its share from the ads
-by Abhijeet Thorat
top related