consumer brands association · 37. 49. 79. 84. 28. 30. 16. 12. 36. 21. 5. 4. march 4th. march 11th....

ConsumerBrands AssociationCORONAVIRUS WEEKLY SURVEY RESULTS: WEEKS 1-4

37% 36%

49%

54%

39% 38% 37%34%

18%20%

10% 9%6% 7% 4% 3%

MARCH 4TH MARCH 11TH MARCH 18TH MARCH 25TH

Very Concerned Somewhat Concerned Not Very Concerned Not At All Concerned

Growing concernAre you concerned about the coronavirus generally?

22%

31%

62%67%

30%27%

17%14%

47%43%

21% 19%

March 4th March 11th March 18th March 25th

Yes

Not yet, but I plan to

No

Americans are stocking upHave you purchased supplies to prepare for coronavirus?

44%

36%

13%

4% 4%

2+ Weeks 1-2 Weeks 1 Week 3-6 Days 2 Days or Less

Most are well-stockedHow long are you stocked with essential products?

37

49

7984

28 30

1612

36

21

5 4

March 4th March 11th March 18th March 25th

Yes

Not personally, but friendsor family have

No

Shortages are commonplaceHave you noticed shortages or item limits on high-demand goods?

24%

29%

44%46%

March 4th March 11th March 18th March 25th

More are seeing price gougingHave you personally seen price gouging on high-demand goods?*Showing only “yes” responses

14% 14%

25%29%

4% 7%9% 10%

26% 26%

34% 34%

56%54%

32%28%

MARCH 4TH MARCH 11TH MARCH 18TH MARCH 25TH

Yes, buying more online Yes, using delivery services Not yet, but considering No, I haven't

Changing habitsHave you changed your shopping habits due to coronavirus?

Household Cleaning Supplies

Personal Care Items

Food and Beverage Products

Over-the-Counter Medicines

March 11th 54% 56% 62% 58%

March 18th 68% 70% 77% 64%

March 25th 67% 63% 72% 62%

Access concernsAre you concerned about access to the following product types?

surveyed said their access concerns were driven by the fear that other people are hoarding essential products.63%

Graph

Have the adverse effects of coronavirus made you concerned about your family’s ability to pay bills or afford necessities?

Yes, strongly

Yes, somewhat

Not yet, but I expectit will

No, not really

Not, not at all

14%

Financial Worries

35%

25%

17%

9%

METHODOLOGYConsumer Brands Association has conducted four surveys of American adults (18+) powered by Toluna.March 4, 604 adultsMarch 11, 709 adultsMarch 18, 711 adultsMarch 25, 926 adults