consumer product information databases babm board 20 june 2013

Consumer product information databases

BABM Board 20 June 2013

ContextWhy the need for a centralised consumer product information database?

Digital (r)evolution: internet, mobile media & e-commerce Consumer demand for more detailed (e.g. nutritional

information, provenance, ingredients, allergens) and trustworthy product information

European regulation FIC (Food Information to Consumer) 1169/2011: By December 2014, in case of distance selling, a consumer should have digital access to the same product information as he/she would have on the physical product & before purchase

European regulation 1169/2011Required product information

the name of the food; the list of ingredients; any ingredient causing allergies or intolerances the quantity of certain ingredients a nutrition declaration the net quantity of the food (+drained weight) any special storage conditions and/or conditions of use the (business) name and address of the business operator the country of origin or place of provenance beverages with more then 1.2% by volume of alcohol:

the actual alcoholic strength by volume …

European regulation 1169/2011Implementation timeline

TrustboxWhat is it? Central database fed by brand owners as a ‘trusted source’

of B2C information, ensuring: compliance with EU 1169/2011 accurate and up to date product data exchange

Responsibilty for the availability and correctness of the data Currently: local GS1 platform, future: connection with other

databases through global ‘GS1 Source’ platform

B2C

B2B

SupplierRetailer

Trustbox Digital

Catalogue

Application Provider &Retailer

application

Consumer

e.g. CDB

Trustbox B2C

Private Labels/SMEs

TrustboxSchematic presentation

TrustboxWhy this solution for Belgium?

GDSN not readily usable for B2C at the moment : GDSN does not talk to the consumer, nor to third parties

(e.g. IAPs) B2C is not a GDSN transaction (real-time vs. pub/sub

mechanism) B2B = mass quantity, B2C = 1 by 1 request Not possible to connect an item with image in GDSN (even

though it is an important identification criteria for consumers)

GDSN/CDB not widely used in Belgium yet

BRANDS …

PLATFORMS RECIPIENTS

B2B(2C)

B2C

GDSN as a source for trustbox for B2B (2C) data

TrustboxSchematic presentation

TrustboxHow does it work? Data upload possible via different formats: webUI, Excel,

GDSN Download data: webUI, Excel, feedback loop to GDSN (2nd

phase)

TrustboxCosts

User fees Data suppliers (brand and private label owners) : free Data recipients: e-tailers 1000€/year, IAPs 500€/year Business intelligence will be available: separate fee (TBD)

Costs for brand owners Input of data: 1x Keeping data up to date: continuous

TrustboxPoints of attention

Avoid multiplication of work where possible Harmonisation at international level GTIN allocation rules (linked to listing fees in Belgium) Governance of the data: terms of use

TrustboxTerms of use – data recipients

Guarantee actual product data is shown to consumers and within a reasonable time of response

Display the product data unchanged Product data provided only to the agreed applications Provide and show all product data to the consumer qualified

by origin (a seal may be shown) Data provided should not be stored at all. The user of data

needs to query the content for every request to guarantee the validity of data. E-tailers download the updated version of the data at least once/24h.

TrustboxNext steps & recommendations

Letter co-signed by GS1, FEVIA, BABM, COMEOS and retailers to raise awareness with food retail community

GS1 Info-Session on 6 September, with intervention by FEVIA/BABM

BABM representatives in GS1 Board and working group to closely monitor attention points