consumerisation: what we must learn from the 'other side
Post on 20-Aug-2015
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Consumerisation?
@willmcinnes
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Page 4 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
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Consumerisation
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B2B are people too
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So then what?
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Trust
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• Edelman trust barometer
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Peer to Peer
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• Accept• Acceptance• Curiosity• Eating• Family• Honour• Idealism• Independence• Order
• Physical activity• Power• Romance• Saving• Social contact• Social status• Tranquility• Vengeance
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Chapter 2. Democracy & Empowerment
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Customer service is king
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OWNED
BOUGHT EARNED
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$575k prizes 100 targets 80% successful 8 million ounces of gold mined Company value from $100 million to $9 billion
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Social business
Chapter 6.Change Velocity
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• Amazon
• Netflix
• Square
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COMMAND OF NOW“Speed kills truth” – Chris Lewis
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So what do we see with our clients?1 Customer service is #1 marketing priority
2 Adopting social tools & behaviours internally is #2 priority!
3 Training our leadership, sales people, engineers and other experts in how to behave in this new world is crucial
4 Transparency can give you a competitive edge in a world of networked customers
5 Piloting FTW! Small agile pilots: learn learn learn.
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Getting help
Come and say hello todayEngage our consultancyRead the book
@willmcinnes
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