consumers are socially mobile: get your mobile search in order! - bas van den beld
Post on 12-May-2015
320 Views
Preview:
TRANSCRIPT
Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
Mobile Going Search & Social
Bas van den Beld
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
36% of young people check social media after sex- on a mobile device
6
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
What do people do on their phone?
GPS56%
Social30%
Music26%
Browsing26%
Barcode21%
Payments20%
Source: Nielsen
7
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
Source: Neil Walker
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
9
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
10
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
One third of mobile activity is searchOne third of mobile activity is search
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
Mobile searches have quadrupled in the last year
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
Mobile searchers are more task-focused and highly specific
Mobile searchers are more task-focused and highly specific
13
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
StrategySocial
Local (Search)Visibility
MOBILE
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
15
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
16
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
78% of customers want deals or promotions
On their phone
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
Over 300,000 mobile apps have been developed in three years. Apps have been downloaded 10.9 billion times.
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
22
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
23
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
24
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
25
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
Mobile users search with local and immediate intent. 60% visit a local
business
Mobile users search with local and immediate intent. 60% visit a local
business
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
We rely on people around us for our choices
We rely on people around us for our choices
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
Mobile helps us be socialMobile helps us be social
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
Twice as many people aged 55+ visited social network sites on their phone compared to last year
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
36
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
“The assumption that everything will move over to using the Plus infrastructure over time.”
41
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
42
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
Now What?
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
Think About How People Think
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
47
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
48
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
Some hands on tips
• Use Google keyword tool to find out how people search- Use apps• Trigger engagement• Trigger them to move, not to buy• Make Local Connections• Turn Searchers Into Followers
49
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo London - October 2012
Thank youwww.stateofsearch.comwww.basvandenbeld.comwww.stateofsearch.comwww.basvandenbeld.com
twitter.com/basvandenbeldtwitter.com/stateofsearchlinkedin.com/basvandenbeldbas@stateofsearch.com
Have Bas speak or train at your event or company ? Get in touch!
top related