understanding your audience: marketing the netflix way - bas van den beld - istanbulstartup
DESCRIPTION
My slides from my talk at StartupIstanbul where I spoke about understanding your audience. The examples are from Netflix, which does a lot to understand their audience and act on it. See an article I wrote on that here: http://std.al/1uJjupWTRANSCRIPT
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Speaking
Training
Publishing
Consul4ng
Understanding your audience: marke4ng the Ne>lix way Istanbul - September 2014
www.stateofdigital.com -‐ www.basvandenbeld.com
Bas van den Beld
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
Understanding Addictiveness Contagiousness
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Understanding
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
“There are 33 million different versions of Ne>lix”
Joris Evers, Ne>lix
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
How well do you know your audiences?
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
You need to understand your target audience
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
There is no average user
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
You REALLY, REALLY, REALLY (!) need to understand your target audience
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
Addictiveness
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
Use the right people
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
Create exclusivity
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
Have something special
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
It’s about the users needs, not yours
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
Contagiousness
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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We rely on people around us for our choices
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Celebrities Expert Influentials Social Network
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
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Bas van den Beld – 2014 @basvandenbeld @stateofdigital
Recipe• 1 cc of understanding that nobody is the same
• 2 spoons of research your audience on every level
• Connect the dots • 4 "Get the right people involved” • A cup of Make (part of) your product exclusive
• A teaspoon of something others don’t have
• Get the right endorsements from those that matter
• 3 cc of Connecting to the social”channels
• A knife of Create social pressure amongst your fans
• Two cups of Helping your audience to share
• Lots of quality content • A pinch of good luck 41
Bas van den Beld – 2014 @basvandenbeld @stateofdigital
www.stateofdigital.com www.basvandenbeld.com
twitter.com/basvandenbeld linkedin.com/basvandenbeld !facebook.com/stateofdigital twitter.com/stateofdigital
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