running a global search campaign - bas van den beld

@basvandenbeld @state_ofsearch www.stateofsearch.com www.basvandenbeld.com Bas van den Beld

International Search

Bas van den Beld

Search in Holland

http://www.stateofsearch.com/

http://www.basvandenbeld.com/


One sheet about me• Search & social strategy

expert, trainer, speaker

• Historian

• Dutch

• Founder Stateofsearch.com

• Social Marketing Ambassador Dutch DMA

• Radioshow

• International blogger• Searchengineland

• Searchenginewatch




Search in Holland

It’s actually not ‘Holland’ but The Netherlands

That’s Belgium, not the same!!!

That part is called “Holland”

Holland is more than just Amsterdam




Searchengines used

94%+




Search in Holland

THE END – Thank YOU




Search in Holland

WAIT… THERE IS MORE…




Search in Holland

Let’s take a closer look…




To be successful in Holland…

You need to understand the Dutch




Search in Holland

A few facts




Facts

• 17 million people• On 41,526 km2 (16,033 sq

mi)• Kingdom• Democracy• We speak our languages:

70% speaks English, 60% German

• Multicultural / Multireligion




And no, we didn’t win the world cup

But at least we came close….




Online Facts

• 88.6% are online active (15 million people!)• 1.5 million twitterers• 4.2 million .nl domains• 2.8 million Facebook users• High broadband penetration (6 million +)• 85%+ has mobile phone




Knowing this doesn’t make you successful

You need to UNDERSTAND them




What’s really ‘Dutch’ or ‘Holland’?




Some think this is Holland




Others think this is Dutch

Yes, mine!




Or this…




Many think its this…




Many come for this…




Because they think its this




All of this indeed is Holland




Dutch have some specific characteristics

Remember the World Cup?




Poldermodel

Everybody has an opinion




Internationally focussed




But also proud of what’s Dutch




Dutch like to trade




They LOVE a good dealLet’s go Dutch!




Dutch like their privacy




But the neighbours…

They have to know all!!




Translate to online




The Dutch like to state their opinion




They like to go international




But they really like what comes from home




The Dutch hunt for bargains on marktplaats




Big discussion on cookies regulations




But they love to look at others




A few online behavior facts about the Dutch

• 48% on a social network• Average of 116 friends

• 29% of online Dutch blog

Mobile is growing:

• 1.2 hours a week on a social network using mobile

• 2.2 hours weekly on smart phone spent e-mailing




Social Media

• Facebook is growing (+873% in 2yrs)…• …but Hyves is still big…• …though sees a decline of 3% in visits

• Linkedin fastest growing network (51%)• Twitter growing with 18%




Youngsters!

• 91% of 16-25yr old uses a social network

• 1/3 of 8yr olds has a Hyves account…• …with over 50 (!) friend connections

• Kids watching less tv and looking more tv online

• 24% of 15 -19 yr olds use YouTube to watch tv-shows




Take aways

• We do use Google a lot• But there's much to be found

in different areas• Want to win the Dutch over?

Use offers• Dutch are very social minded• Be on the Dutch sites• Go for the youngsters• Go mobile• Culture matters!




Take aways

Every country has its own behavior




Finally…




We’ll win it next time…

Did I mention Dutch can be quite arrogant sometimes? ;)




Search in Holland

THE END (Really!)Thank YOU

www.stateofsearch.comwww.basvandenbeld.com

twitter.com/basvandenbeldtwitter.com/state_ofsearchlinkedin.com/basvandenbeld



running a global search campaign - bas van den beld

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international blogger

social strategy expert