content creation guidelines
Post on 12-Nov-2014
440 Views
Preview:
DESCRIPTION
TRANSCRIPT
www.42inception.com
Experiment with Timings
Source: http://marketingcloud.buddymedia.com/
www.42inception.com
URL Shorteners are not really good
Full Length URL
URL Shortener URL
Source:http://www.buddymedia.com/newsroom/
3 times high engagement rate
www.42inception.com
Keep it Short & Simple
< 80 Chars
> 80 Chars
Source:http://www.buddymedia.com/newsroom/
27% higher engagement rate
Post
Post
www.42inception.com
Use Facebook.com For Publishing Posts
FacebookExternal
Publishing Tools
www.42inception.com
Facebook Suggests 1-2 Posts A Day
• Post get majority of its reach in < 24 hrs
• More Posts => Less Engagement => Less Edge Rank => Less Reach
www.42inception.com
Factors To Consider For The Right Frequency
• Ensure Quality for every post
• Budget Engagement time for each post
• How much is “too much” for your users
– Engagement should not drop
– Negative Feedback should not increase
www.42inception.com
Leverage Digital Marketing for Incredible Growth?
Our Training is a click away!
www.42inception.com
top related