Content MattersContent Creation for Search

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Presented by : Jasmine Batra

What we will cover

• Why content matters• 3 step formula for SEO Content Creation.• Examples on good v/s bad copy.• Guidelines for effective content creation.

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Why Content Matters

• Shower of Google love• Establish website authority• Increased subscribers• Turn your website into a link magnet

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What Next?

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Keywords Volume

gift hampers 74000,

Gift baskets 49500,

gourmet hampers 12100,

food hampers 9400,

gifts basket 1900

Questions to Ask

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Approach

Grouping of selected keywords.

Mapping Pages to Phrases.

Placing of selected phrases on target pages.

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Segmenting

• A broad-based keyword strategy allows your site to position well for a number of key-phrases – not just one or two.

• Grouping and sub-grouping.• Speak to the defined market.• Are you sitting on a goldmine of

undiscovered positioning opportunities?

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Keyword Targeting• Based on sales Cycle

Keyword Targeting

• Based on page type

• Based on target audience

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Blog post Buzz Words Long tailProduct page Evergreen

wordsStrong keywords

Location Industry type UsageInner city Telcos Job Tracking

Positioning…

• Occurrence• Variation• Stemming• Semantics• Placement• Density• Strengthening• Location

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What it does NOT mean

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Content Creation Strategies…

• Keyword rich FAQ pages.• Grow your content by inviting

comments• Replace generic phrases with

descriptive • Think focus think bonus• Get Creative – contests and top 50

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Product pages

Keyword rich content that the search engines will love.

Resources page – buying guide , how-to articles, tips

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Examples

A luxury accommodation in Gold Coast.

TARGET KEYWORDS: Holiday accommodation Gold coast, luxury holiday gold coast.

H1 - Welcome to Ivory PalmsH2- None

H1-Luxury holiday accommodation in Gold CoastH2-Enjoy Gold Coast in the lap of luxury

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Examples

Stuffing keywords into your content will impact user experience and result in penalties from the search engines.

TARGET KEYWORDS: ‘life insurance quotes’ , ‘life insurance online’ and ‘free life insurance’

Get Life insurance online. We provide life insurance quotes online. For free life insurance quotes …..

  ‘Get free life insurance quotes online’

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Content Audit

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Track content performance

Guidelines for content creators

• Key-phrases in headlines and sub-headlines.

• Key-phrases in the first and last para.• Key phrases in hyperlinks.• Key phrases in meta data.• Key phrases (including stemming and

variation) sprinkled throughout the copy.• Review meta-data alignment to content.

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Q&A

Arrow Internet MarketingPhone: 1300 766 665

www.SearchEngineRankings.com.aujasmine@SearchEngineRankings.com.au

Melbourne • Sydney

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Melbourne Office943 - 944 / 1 Queens Road,

Melbourne, 3004 Victoria

Sydney OfficeLevel 21, Tower 2,

Darling Park201 Sussex Street,

Sydney