content jam 2012

Content Jam

Andy Crestodina@crestodina #contentjam

Creating & Sharing Content

Choose your channel

My site or yours?

☐ Web Page☐ Blog Post☐ Blog Post & Newsletter☐ Guest Blog Post

☐ Newsletter☐ Blog Post & Guest Blog Post

Pick one…

How Search Engines Work

Keywords, Links and Content

Source: SEOmoz, 2011 Search Engine Ranking Factors

How Search Engines Work

Source: SEOmoz, 2011 Search Engine Ranking Factors

How Search Engines Work

Click Distribution

Keyphrase research

The foundation of search

Keyphrase Research

The Virtues of Guest Blogging

Search + Social

Blogging vs. Guest Blogging

BloggingContent = 2Links = 0Friends = 0

Guest BloggingContent = 3Links = 1Friends = 2

Blogging vs. Guest BloggingRound Two…

content better links + diverse content + real connections Blogging Guest Blogging Strategy

Blogging vs. Guest BloggingRound Four…

Nice blog, but… This is what great web marketing looks like.Blogging Guest Blogging Strategy

Newsletter Timing

When to send?

Source: Hubspot, Science of Email Marketing

Source: Hubspot, Science of Email Marketing

Source: Hubspot, Science of Email Marketing

Source: Hubspot, Science of Email Marketing

A/B Testing. Of course!

Social Promotion

Sharing is caring

Targeted Sharing

Mentions

Hashtags

Quotes

The Future of Search & Social

…and how to future-proof your marketing

Google Agent Rank Patent:

The identity of individual [author] responsible for content can be used to influence search ratings.

Assuming that a given [author] has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that [author] will be promoted relative to unsigned content or content from less reputable [authors] in search results.

Quote from Amit Singhal:

A good product can only be built where we understand who’s who and who is related to whom. Relationships are also important alongside content. To build a good product, we have to do all types of processing. But fundamentally, it’s not just about content.

It’s about identity, relationships and content.