content marketing

Post on 27-Jan-2015

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POWER OF CONTENT

MARKETING

Marketing is Changing has Changed

With Lesser Money Spend

Get More Customers

Visual Content is the FUTURE

Without VISUAL CONTENT

There is no SEO

Traditional Marketing

Link Building

Submissions

On Page optimization

The New Inbound Marketing

Search Videos Analytics

Social Media Rich Content PPTs

Blogging Mobile Branding

Social CRM Lead Nurturing

Landing Pages Email Marketing

5 Types of Visual Content

Video

Podcast

Infographics

Ebrochure

PPTs

Videos Infographics Comics PPTs Ebrochures Podcast

Videos Infographics Comics PPTs Ebrochures Podcast

Videos Infographics Comics PPTs Ebrochures Podcast

Videos Infographics Comics PPTs Ebrochures Podcast

Videos Infographics Comics PPTs Ebrochures Podcast

Videos Infographics Comics PPTs Ebrochures Podcast

Keys to Visual Marketing Success

Create a Compelling Story

Keys to Visual Marketing Success

Choose the right Content

Keys to Visual Marketing Success

Great Design and Branding

Keys to Visual Marketing Success

Promote your content strategically

Why VIDEO Is A Big Deal

Average person spends 15 minutes a day on You TubeVideos are 53 times more likely to be on 1st page of Google ResultsVideos raise the click through rates in emails by 50%You Tube is the second largest Search EngineOver 3 million people are sharing videos through socially connected sites like Facebook, Twitter, MySpace

Video SEOIs Not

Throwing a video on you tube and hoping it goes viral.Throwing a video on homepage and hoping it attract customers.

Video SEO Is

Exten-sion of SEO

Optimizing video content on your site

Optimizing video content on other sites

Sharing and Embedingvideos

Impact of Videos

Videos are now featured on top SERPs by default

Podcast SEO Is

Impact of Podcasts

Reviews: Ask your viewers

Subscribers/Popularity: Promotion

Why Infographics?

• Average number of Infographics seen every week by individual is 3274.

• Infographics make anything upto 67% more interesting.• Infographics makes your business 82% cooler.• Infographics make you upto 40% more relevant.• Infographics will make you seem 18% more

knowledgeable.

Impact of Infographics

Why Presentations?

• Slideshare is the world’s largest professional content sharing community.

• It has 60 million visitors a month.• It has 3 billion slide views a month.• It is one of the top 150 sites on the

web.

Impact of Presentations

PPts are also featured on top SERPs

Impact of Ebrochures

Ebrochures are also featured on top SERPs

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