content marketing forum #cmf16

OPTING INTO THE DEMOCRATIZATION

OF INFLUENCE

Maarten Kesteloot @maartenkstlt

maarten@influo.be

INFLUENCERMARKETINGLet’s talk about

DEFINITIONIM

Influencer marketing is a form of marketing that focuses on identifying, building relationships with, and activating key leaders, partners, and individuals who have reach and relevance to your potential customers

MISSING PIECES TO REALLY OPT IN

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STRUCTUREPROFESSIONALISM

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1Influo brings

THINGS INFLUENCERS LOVE

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PERSONAL APPROACH 1

THINGS INFLUENCERS LOVE4

EXCLUSIVITY2

THINGS INFLUENCERS LOVE4

PRODUCT

3THINGS INFLUENCERS LOVE4

MONEY 4

THINGS INFLUENCERS LOVE4

THINGS YOU NEED TO KNOW ABOUT IM

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IT’S NOT FREE

1THINGS YOU NEED TO KNOW ABOUT IM

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IT’S A SYMBIOSIS

2THINGS YOU NEED TO KNOW ABOUT IM

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IT’S ABOUT CONVERTING CONTACTS INTO RELATIONS

3THINGS YOU NEED TO KNOW ABOUT IM

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EVERYONE IS AN INFLUENCER

4THINGS YOU NEED TO KNOW ABOUT IM

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SIZE DOESN’T ALWAYS MATTER

5THINGS YOU NEED TO KNOW ABOUT IM

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AIM FOR THE LONG TERM

6THINGS YOU NEED TO KNOW ABOUT IM

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RULES TO FOLLOW

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DON’T COLD CALL. MARKET WITH THEM, DON’T MARKET TO THEM

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RULES TOFOLLOW4

DON’T GET IN YOUR OWN WAY

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RULES TOFOLLOW4

MAKE OBJECTIVES AND EXPECTATIONS CLEAR UPFRONT

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RULES TOFOLLOW4

KNOW WHO YOU ARE DEALING WITH

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RULES TOFOLLOW4

TAKE AWAYS

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RESEARCH IS CRUCIAL 1

TAKEAWAYS4

TAILOR YOUR STORY, TAILOR YOUR CONTENT BUT BE FLEXIBLE

2TAKEAWAYS4

CONVERSION FROM CONTACT TO RELATION IS KEY

3TAKEAWAYS4

MAINTAIN THE4RELATION!

TAKEAWAYS4

DEMO

illy Art Collection - sustainArt 2

With the new illy Art Collection - sustainArt 2, illy renews its commitment to supporting coffee-producing countries and emerging artists. The new illy Art Collection showcases the work of artists from coffee growing re-gions, who have interpreted the sensations, experience, and narratives as-sociated with coffee.

Store Opening

LIVE

illy Art Collection - sustainArt 2

With the new illy Art Collection - sustainArt 2, illy renews its commitment to supporting coffee-producing countries and emerging artists. The new illy Art Collection showcases the work of artists from coffee growing re-gions, who have interpreted the sensations, experience, and narratives as-sociated with coffee.

Store Opening

Sisley-Spring-Summer-2015 - Instagram Content Kit

illy Art Collection - sustainArt 2

Adidas Yeesy Boost 350 - Store Release

UNIQLO Store opening Antwerp

Instagram Paid

Format Deal Closing

44h 22m 20 Slots

Slots

8€

@influo

MARK YOUR INFLUENCE