S&M FORUM OVERVIEW

Best practice sessions with practical examples for senior sales and marketing professionals in enterprise B2B organisations.

Presentations from industry experts addressing relevant topics in B2B marketing.

Q&As and round-table discussions with a chance to network and share insights and best practice over drinks and canapés.themarketingpractice.com/foru

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PAST TOPICS AND SPEAKERS

SHAKE YOUR MONEY MAKER: MAKING MARKETING AUTOMATION PAY ITS WAY

SPEAKERSPaul Smith Vice President EMEA at Salesforce Marketing Cloud

Paul StevensonHead of Enterprise Marketing Services at O2

“ One of the ‘unsung’ benefits of marketing automation is that it highlights the inefficiencies in a marketing operation and encourages us to fix them”

“Marketing automation is just a

platform – you still need a great team to

deliver great marketing”

Read our overview of the night’s conversations

SECRETS OF THE C-SUITE: HINTS AND TIPS FOR ENGAGING AT A HIGHER LEVEL

SPEAKERSHasse Iwarsson Managing Director, Canon UK&I

Andrew GrillPartner, Social Business at IBM

“ The key to gaining buy-in and alignment from senior stakeholders is to propose intelligent ways of engaging and using senior executives’ time – in return marketing must clearly demonstrate how this aligns with the business objectives”

“The biggest challenge for

CXOs is integrating their business, social

and digital strategies”

Read our overview of the night’s conversations:The C-suite and the personal touchWhat really interests the C-suite

PEEP SHOW: BEHIND THE SCENES OF B2B MARKETING

SPEAKERSSusannah Darlow Head of Customer Engagement Marketing at Cisco UK & Ireland

Joel HarrisonEditor-in-Chief at B2B Marketing

“ With more clarity around ROI objectives and results, you can communicate the value of good marketing a lot more clearly”

“The best business networkers already

know that social media offers an uncluttered and direct channel to

people at the top of large organisations”

Read the summary of conversation from the night:Is B2B social media really going nowhere?Good old ROI – are we seeing the light at the end of the funnel?

5.30-8.30PM, TUESDAY 19 JUNE 2012, THE SOHO HOTEL, LONDON

PRACTICAL STEPS TO ALIGN SALES AND MARKETING FOR IMPROVED DEMAND GENERATION

SPEAKERSMark Armstrong Head of Direct Enterprise Sales, Telefónica UK

Robert PicklesDirector of Public Sector Business Development and Public Affairs, Canon UK

Vince KerrFormer Director of Marketing, UK and Ireland, Fujitsu

SALES ARE FROM MARS & MARKETING ARE FROM VENUS: PRACTICAL STEPS TO ALIGN SALES AND MARKETING FOR IMPROVED DEMAND GENERATION

“It’s vital that everyone is working towards the same goal. Get both teams into one room and work out your main objectives. Then map out the route to reaching them”

“When marketing understands the sales

team’s priorities, they’ll be able to focus

on the areas that are valuable to sales,

achieving results that everyone is happy

with”

Download our practical steps guide now, click here

SOCIAL MEDIA ON THE RACK: WHAT IS ITS REAL VALUE TO B2B MARKETERS?

SPEAKERSJames Gardner Managing Director, International Operations, Spigit, formerly CTO, DWP, and Head of Innovation, Lloyds Banking Group

Sam HallHead of Apps PR EMEA, Oracle

Thursday, 5th May, Soho Hotel, London 2011

“ Plan and prioritise to ensure that social media output is coherent and fits with a wider engagement strategy”

“43% say that customer

recommendations and ratings found on social media play an

important role in their decision-

making process”

Read the full research on how B2B tech buyers are influenced by social media

PREVIOUS ATTENDEES

VENUES: SOHO HOTEL

VENUES: VANILLA

VENUES: HAYMARKET HOTEL

CANAPÉS

“Great content excellently presented, great company, and of course tasty canapés...”

“Very relevant content and excellent speakers. Just to understand what other organisations are doing, the challenges they have, how they deal with them and what they have learnt – so valuable!”

EVENT FEEDBACK

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REGISTER FOR THE NEXT FORUM:SAFE WORDS OR DANGEROUS LIAISONS? SOCIAL SELLING AND THE ROLE OF MARKETING