content marketing predictions: 2015

Content Marketing Predictions: 2015

Content will emerge as the core of new age marketing. 1

Marketers will focus on content and that will define the social search practice. 2

B2C companies will see rise in Content Marketing. 3

Content Marketers will focus on building engaged audiences who deliver quantifiable business results

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2015 will see Rise of Brand publishers. We will witness large number of brand-owned publications.

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Brand publishers will focus on Content Distribution and Audience Growth.

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Brand publishers will witness Rise of Video Content. 7

Brands will finally embrace YouTube as a major network. 8

In 2015 Facebook Video will challenge dominance of YouTube. 9

Brand publishers will compete with content companies.

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In 2015 marketers will progressively embrace Content Editors

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Content Exchanges will become a top priority of marketers.

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In 2015 Brands will focus on Content Governance

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Content Mangers will progressively target, track, and measure Return on Content Investment

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2015 will witness rise of Niche Content Agencies.

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Thanks!

Madhumita Mishra | E: madhumita@infidirect.in | M: +919900590343