content marketing predictions: 2015
TRANSCRIPT
Content Marketing Predictions: 2015
Content will emerge as the core of new age marketing. 1
Marketers will focus on content and that will define the social search practice. 2
B2C companies will see rise in Content Marketing. 3
Content Marketers will focus on building engaged audiences who deliver quantifiable business results
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2015 will see Rise of Brand publishers. We will witness large number of brand-owned publications.
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Brand publishers will focus on Content Distribution and Audience Growth.
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Brand publishers will witness Rise of Video Content. 7
Brands will finally embrace YouTube as a major network. 8
In 2015 Facebook Video will challenge dominance of YouTube. 9
Brand publishers will compete with content companies.
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In 2015 marketers will progressively embrace Content Editors
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Content Exchanges will become a top priority of marketers.
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In 2015 Brands will focus on Content Governance
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Content Mangers will progressively target, track, and measure Return on Content Investment
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2015 will witness rise of Niche Content Agencies.
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